Blog/Ecommerce
19 November 2024
12 min read

The best SEO apps for Shopify for 2025 (free & paid)

A quick search on the Shopify App Store for “SEO apps” reveals thousands of apps. We’ve narrowed the selection to the ones with the best features, pricing, support, and ease of use.

Common features amongst the top product optimization apps include:

  • Automated product title and description enhancements
  • SEO keyword suggestions and analysis
  • Bulk content editing tools
  • Performance tracking and reporting
  • AI-powered content generation
  • Seamless Shopify integration

While many apps offer these features, we believe that Strategically.co stands out by providing an all-in-one solution that simplifies product optimization for modern Shopify stores.

At Strategically.co, our goal is to help brands boost their SEO, increase conversions, and scale their online presence efficiently, all while automating and streamlining content creation and optimization.

Why trust us?

When it comes to SEO for eCommerce, we know what we’re talking about. Our team has spent over a decade fine-tuning strategies for Shopify stores, helping businesses optimize product pages, increase organic traffic, and drive sustainable growth. Here’s why you can rely on us:

  1. We’ve Been in the Trenches: With over 10+ years of experience working on SEO for eCommerce, we’ve helped Shopify stores of all sizes—from startups to multi-SKU giants. Our expertise comes from solving real-world SEO challenges, not just reading about them.
  2. Proven Results: Numbers don’t lie. We've written over 10 million words for 300+ clients, improving organic traffic, reducing ad spend, and increasing sales. Our platform has driven measurable results, including a 78% revenue boost for a 2,500-SKU store and increasing daily clicks from 50 to 3,250 in just four months.
  3. We Test Everything: We don’t just skim through feature lists. We actively use SEO tools ourselves to ensure they deliver on their promises. Strategically AI is built on this principle—we know what works because we’ve tried it all.
  4. We Listen to You: With over 3,000 eCommerce founder interviews under our belt, we understand the pain points and challenges that store owners face. Your feedback shapes the tools we build and the solutions we recommend.

No shortcuts. No gimmicks. Just a data-driven, hands-on approach backed by years of experience and a commitment to delivering results. Whether you’re looking for apps to improve your SEO or considering Strategically AI, you can trust our insights to guide your success.

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13 best SEO apps for Shopify

In this guide, we’ll walk you through the 13 best Shopify SEO apps, complete with detailed reviews, so you can confidently choose the tools that align with your goals and drive real results.

No. 1 🏆 Strategically AI

Strategically AI is a powerhouse platform designed to tackle the complex challenges of eCommerce SEO, offering a suite of advanced tools tailored for product optimization, keyword research, and content generation. This app sets itself apart by delivering results-driven solutions, helping merchants scale organic traffic, boost conversions, and refine product data at scale. With proven success in high-volume eCommerce stores, Strategically AI is redefining what’s possible in the intersection of AI and SEO.

Best suited for:
Strategically AI is ideal for eCommerce merchants, agencies, and SEO professionals managing large-scale Shopify stores. It’s particularly well-suited for businesses with high SKU counts or those seeking to optimize every aspect of their product and content strategies to maximize profitability. Whether you're a seasoned SEO specialist or a store owner looking to take organic growth seriously, this tool is designed with you in mind.

How Much Does It Cost?
Strategically AI offers flexible pricing plans to suit different business needs. The Starter Plan is free with 5,000 workflow credits for testing, while the Essential Plan costs $150/month with 15,000 credits and live chat support. The Pro Plan is $500/month with 50,000 credits and priority support. For large businesses, the Custom Plan starts at $799/month with a tailored setup and dedicated support. The platform delivers measurable results, making it a high-ROI investment for growing eCommerce brands.

What it offers:

  • AI-Powered Product Description Generator: Creates SEO-friendly descriptions at scale, enhancing discoverability and user engagement.
  • Keyword Clustering Tool: Groups keywords intelligently to inform content strategies and collection page creation.
  • Product Title Optimization: Refines titles to align with search intent and improve PPC performance.
  • Attribute Extraction & Auto-Tagging: Automatically extracts and organizes product attributes, simplifying categorization and improving search functionality.
  • Content Brief Generator: Analyzes SERPs to deliver data-backed content briefs for blog posts and pages.
  • Search Intent Analysis: Differentiates between transactional and informational keywords to craft targeted strategies.
  • Integration with Shopify: Seamlessly connects to Shopify, automating workflows for bulk edits and optimizations.

What we think:
Strategically AI stands out in the Shopify SEO app ecosystem, offering unparalleled depth and functionality. It’s more than just a tool; it’s a comprehensive platform that addresses the nuanced challenges of scaling organic traffic in eCommerce. The platform shines in its ability to automate tedious tasks like product descriptions and keyword clustering, freeing up time for strategic planning. Its focus on measurable outcomes—like boosting clicks, revenue, and conversion rates—makes it a worthwhile investment for serious store owners.

Pros:

  • Proven Results: Demonstrated success stories, such as a 78% revenue increase and 102% higher average order value for a 2,500-SKU store.
  • Comprehensive Feature Set: Covers every aspect of eCommerce SEO, from content to technical optimizations.
  • Scalability: Handles high-SKU stores effortlessly, making it ideal for enterprise-level operations.
  • AI-Driven Insights: Uses cutting-edge AI to streamline processes and enhance accuracy.
  • Customizable AI Workflows: Flexible enough to accommodate unique business needs, from small shops to massive catalogs.
  • Expertise Backing: Built on 10+ years of experience and informed by real-world challenges faced by 3,000+ eCommerce founders.

Strategically AI is an exceptional tool for eCommerce businesses aiming to dominate organic search rankings and optimize at scale. Its ability to drive significant results makes it a must-have for serious Shopify store owners. For those ready to invest in scalable, data-driven SEO strategies, Strategically AI is a game-changer.

Yoast SEO for Shopify

Yoast SEO, a household name in the WordPress world, has brought its expertise to Shopify with a tool tailored for eCommerce SEO. Designed to simplify the optimization process, this app helps store owners improve their rankings and visibility without needing advanced SEO skills. It’s an accessible and effective solution for businesses looking to get their SEO basics right.

Best suited for: Yoast SEO for Shopify is ideal for Shopify store owners who want a straightforward way to optimize their website for search engines. It’s perfect for beginners or small to medium-sized stores focused on improving on-page SEO and readability.

How Much Does It Cost? The app costs $29 per month, offering a great balance between affordability and functionality.

What it offers:

  • Automated SEO recommendations for products, blogs, and collections.
  • Readability analysis to enhance user experience.
  • Pre-installed schema markup for rich results.
  • Built-in SEO training and tips.
  • Bulk metadata editing to save time.

Yoast SEO for Shopify is a fantastic tool for building an SEO foundation, especially for those just starting or focusing on content optimization.

Plug In SEO

Plug In SEO is a popular all-in-one Shopify app designed to help store owners easily identify and fix SEO issues. It’s widely praised for its simplicity and effectiveness, especially for users who want a hands-on approach to improving their store’s SEO.

Best suited for: This app is ideal for Shopify store owners looking to uncover and fix SEO issues without extensive technical expertise. It’s a great choice for small to medium-sized businesses that prefer DIY solutions over fully automated SEO tools.

How Much Does It Cost? Plug In SEO offers a free plan with basic features and a premium plan at $29.99 per month, which includes advanced tools like structured data and bulk editing.

What it offers:

  • SEO audits to identify opportunities for improvement with page titles, descriptions, and more.
  • Bulk editing for meta tags and alt text.
  • Structured data and JSON-LD support for rich snippets.
  • Internal link suggestions for better navigation and SEO.
  • Customizable templates for automating metadata.

Overall, Plug In SEO is a solid choice for Shopify store owners looking for a hands-on, cost-effective SEO tool.

SEO Manager

SEO Manager is a robust and comprehensive SEO tool for Shopify that offers a variety of features to help optimize your store’s search engine performance. It’s designed to provide in-depth insights, manage metadata, and automate some SEO tasks, making it a powerful solution for store owners who want to get serious about improving their organic search rankings.

Best suited for: SEO Manager is best suited for Shopify store owners who have some SEO knowledge and want a tool with advanced features. It’s perfect for growing businesses looking to scale their organic traffic without hiring an SEO expert.

How Much Does It Cost? SEO Manager costs $19.99 per month, with a 7-day free trial. The pricing is reasonable for its range of features, offering great value for businesses aiming to enhance their SEO.

What it offers:

  • SEO audit and performance tracking
  • Bulk editing for titles, descriptions, and URLs
  • Schema markup for rich snippets
  • Automatic meta tag generation
  • Advanced redirects and 404 error tracking
  • Integration with Google Analytics and Google Search Console
  • Keyword management and analysis

SEO Manager is an excellent tool for store owners with some SEO experience who want a more advanced solution to elevate their organic search performance.

SEO Optimizer by Booster Apps

SEO Optimizer by Booster Apps is a user-friendly Shopify app designed to streamline SEO optimization for store owners. It offers essential features like automated meta tag generation, keyword suggestions, and on-page optimization tools to boost organic traffic.

Best suited for: SEO Optimizer is ideal for Shopify store owners looking for a simple and quick solution to optimize their stores without delving into complex SEO tactics. It's best suited for small to medium-sized stores that want an easy way to improve their visibility without needing SEO expertise.

How Much Does It Cost? The app offers a free plan with basic features and a paid plan starting at $19.99 per month for access to more advanced tools. The pricing is accessible for small businesses looking to enhance their SEO performance.

What it offers:

  • Automated meta tag and alt text generation
  • Keyword suggestion tools
  • On-page SEO analysis and fixes
  • Bulk edit functionality for product pages
  • SEO reports and performance tracking
  • Integration with Google Analytics

Overall, SEO Optimizer by Booster Apps is a great tool for Shopify store owners seeking an easy and affordable way to improve SEO and boost organic traffic.

Smart SEO

Smart SEO is a Shopify app that focuses on automating the essential aspects of SEO, including meta tags, alt text, and schema markup. With its simple setup and user-friendly interface, it’s an attractive option for store owners who want to improve their SEO without getting overwhelmed by the technicalities.

Best suited for: Smart SEO is best suited for Shopify store owners who need a straightforward, automated SEO tool to improve visibility with minimal effort. It’s ideal for smaller stores or beginners looking to get started with SEO without a steep learning curve.

How Much Does It Cost? Smart SEO offers a free plan with limited features and a paid plan starting at $4.99 per month. The paid version provides more comprehensive features to support growing businesses.

What it offers:

  • Automated meta tag and alt text generation
  • Schema markup integration for rich snippets
  • Sitemap generation and management
  • Google Search Console integration
  • Bulk editing for products and pages
  • SEO reporting and analysis

Smart SEO is a fantastic tool for Shopify store owners who need an easy-to-use, low-cost solution for essential SEO tasks.

TinyIMG SEO & Image Optimizer

TinyIMG SEO & Image Optimizer is a Shopify app designed to optimize images for faster loading speeds and improve SEO through better image compression. By reducing image file sizes without sacrificing quality, the app helps stores enhance performance and boost search engine rankings.

Best suited for: TinyIMG is best suited for Shopify store owners who need to optimize images without compromising on quality. It’s ideal for stores with many images (like fashion, furniture, or art stores) that want to improve loading speeds and overall site performance.

How Much Does It Cost? TinyIMG offers a free plan with basic features, while the premium plan starts at $4.99 per month. The free plan allows for essential image optimization, while the paid version offers more advanced capabilities, including bulk image optimization and enhanced features for larger stores.

What it offers:

  • Image compression and optimization
  • Alt text generation for SEO
  • Bulk image optimization
  • Automatic image resizing
  • Google WebP image support
  • Image backup and recovery
  • Image performance tracking and reporting

Overall, TinyIMG SEO & Image Optimizer is an excellent choice for stores looking to optimize their images for better speed and SEO performance.

SEO King

SEO King is a Shopify app aimed at streamlining SEO tasks, offering tools for optimizing meta tags, alt text, and other critical SEO elements. The app also provides SEO analysis and recommendations to help users boost their site's search engine visibility.

Best suited for: SEO King is designed for Shopify store owners looking for an easy-to-use tool to automate basic SEO tasks. It is ideal for small to medium-sized stores that need help with SEO optimization and want a straightforward solution.

How Much Does It Cost? SEO King offers a free plan with limited features, while the paid plans start at $6.99 per month. The paid plans provide access to more advanced features such as bulk editing, SEO reports, and recommendations.

What it offers:

  • Automated meta tag and alt text optimization
  • SEO analysis and recommendations
  • Bulk editing for products and collections
  • Automatic generation of sitemaps
  • SEO reporting with actionable insights
  • Integration with Google Search Console
  • On-page SEO audit

SEO King is a valuable tool for stores looking to improve their SEO with ease and efficiency.

Google Shopping Feed by AdNabu

Google Shopping Feed by AdNabu is a Shopify app that simplifies the process of creating and managing product feeds for Google Shopping campaigns. The tool ensures your product data is optimized and updated for Google, helping you reach a broader audience and boost your store’s visibility.

Best suited for:
This app is ideal for Shopify store owners looking to manage their Google Shopping campaigns efficiently without the hassle of manual data entry. It’s particularly useful for stores with a wide range of products who want an automated solution to manage their feeds and improve Google Shopping performance.

How Much Does It Cost?
Google Shopping Feed by AdNabu offers a 30-day free trial, after which pricing starts at $9.99 per month for basic plans. Pricing increases with higher product volumes and additional features, with plans scaling up to $49.99 per month for larger stores.

What it offers:

  • Automatic product feed creation for Google Shopping
  • Regular feed updates to ensure product data is always current
  • Integration with Google Merchant Center
  • Customizable feed settings for product categorization
  • Error alerts to ensure feed accuracy
  • Multi-currency support for global selling
  • Syncs with Google Ads campaigns

Overall, Google Shopping Feed by AdNabu is a reliable tool for Shopify store owners looking to optimize and manage their Google Shopping campaigns. It excels in ease of use and automation, making it an excellent solution for a wide range of businesses.

SEO Image Optimizer by Avada

SEO Image Optimizer by Avada is a Shopify app designed to optimize and compress product images to improve page load speeds and SEO performance. The app automatically handles image alt text, resizing, and file compression to boost search engine rankings and provide a better user experience.

Best suited for:
SEO Image Optimizer is for Shopify store owners who want to enhance their site’s SEO by improving image load times and ensuring their images are properly optimized for search engines. It’s suitable for small to medium-sized stores looking for a simple, automated image SEO solution.

How Much Does It Cost?
The app offers a free plan with limited features, while the paid plan starts at $4.99 per month, providing full access to all features, including bulk optimization and advanced image compression.

What it offers:

  • Automatic image compression and resizing
  • Alt text optimization for SEO
  • Bulk image optimization
  • Image file format conversion (e.g., JPG to WebP)
  • Integration with Shopify’s product catalog
  • SEO-friendly image sitemaps
  • Automatic updates and optimizations

SEO Image Optimizer by Avada is a solid tool for Shopify store owners seeking a simple, automated solution to image optimization. It provides essential features that enhance both SEO and user experience, making it a great option for stores of various sizes.

SearchPie: SEO Booster & Speed

SearchPie by Secomapp is an all-in-one SEO solution for Shopify merchants, offering features to improve search engine optimization and website performance. Designed with ease of use in mind, it provides tools for meta tag optimization, broken link fixes, and image compression.

Best suited for:
SearchPie is best suited for Shopify store owners who are new to SEO and looking for an easy-to-use tool to improve rankings and page speed without extensive technical knowledge.

How Much Does It Cost?
SearchPie offers a free plan with basic features, while premium plans start at $29.99 per month for more advanced options like image compression and automated SEO tasks.

What it offers:

  • Automatic meta tag optimization
  • Broken link detection and fixes
  • Image alt-text suggestions
  • Website speed optimization tools
  • On-page SEO analysis
  • Keyword suggestions and ranking monitoring
  • Comprehensive performance reports

Overall, SearchPie is a reliable tool for Shopify merchants seeking a straightforward way to improve SEO and site performance, offering a great starting point for store owners looking to enhance their online presence.

Schema Plus for SEO

Schema Plus for SEO focuses on enhancing your Shopify store’s structured data, making it easier for search engines to understand and display your content. With automatic schema markup integration, the tool aims to improve rich snippet visibility in search results.

Best suited for:
Schema Plus is ideal for Shopify store owners who want to maximize their store’s visibility through rich snippets and improve search engine communication without needing technical expertise.

How Much Does It Cost?
Schema Plus offers a simple pricing structure at $14.99 per month, with a 7-day free trial for testing its capabilities.

What it offers:

  • Automatic schema markup for product pages, reviews, and other store elements
  • Google-recognized structured data setup
  • Support for multiple languages and regions
  • Continuous updates for compatibility with new schema types
  • Dedicated customer support

Schema Plus for SEO is a valuable asset for Shopify merchants who want to enhance their structured data without diving into coding, making it a great tool for improving visibility and search engine communication.

Summing up

At Strategically AI, we specialize in solving the unique challenges of eCommerce businesses, from optimizing product titles to enhancing content strategies for high-SKU stores. Our platform and tools are backed by years of experience and proven results, helping clients achieve meaningful growth and efficiency.

We understand that every store is different—your size, product range, and goals all require tailored strategies. That’s why Strategically AI offers scalable, customizable solutions to meet your specific needs, whether you’re focused on driving organic traffic, cutting costs, or maximizing potential.

Discover how we can transform your eCommerce store. Book a demo today and let’s explore how our platform can deliver the results you’re looking for.

Let's grow together 🚀

AI-powered workflows for ecommerce companies

See why industry-leading eCommerce SEO teams are choosing Strategically AI

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Craft data-driven content strategies and streamlined processes to amplify your brand's voice, boost marketing efficiency, and deliver quantifiable outcomes at scale.