How Strategically improved PhoneIQs website metrics by delivering high quality content
Increased
High-Quality Content
Improved
Website Metrics
Another
Satisfied Client
The client
PhoneIQ provides an all-in-one cloud phone system and call centre software for companies that run on the Salesforce platform.
The pandemic forced companies to shift into the remote working realm. PhoneIQ saw a massive increase in the number of companies that now needed its world-leading communication platform.
As its client base grew, PhoneIQ wanted to increase its output of high-quality content provided to its audience. They swiftly realised how this could improve conversions and positively impact their SEO strategy.
The problem
PhoneIQ faced a significant challenge in delivering enough interesting and updated tech-related articles, especially considering the sector moves at lightning speed with constant innovation and development.
In particular, PhoneIQ understood that writing in the technology sector required writers to have a background in tech and be "very focused on checking for updated sources and trends.” In addition, they knew that the writers would need excellent research skills to deliver the type of content they desired.
To start with, their marketing team managed all of the content in-house. PhoneIQ had team members write the articles required and then moved to hire an independent tech content writing service to help as guest writers.
The system was working well, but PhoneIQ wanted to increase its output of high-quality content for SEO purposes. They needed a content agency that could provide a wide range of writers with the necessary research skills to produce up-to-date and accurate technology content. Luckily for them, this is where Strategically excels.
The solution
PhoneIQ found Strategically after looking for additional technical writers online. They contacted us and agreed to let us write a sample piece for them. We scoured our network of in-house writers to find the perfect writer for the assignment. They were instantly impressed by what we produced.
"We agreed to have them write an article for us so [that] we could assess their service, and I was positively impressed."
One thing that piqued PhoneIQ's attention was the team's responsiveness to their queries, giving them the confidence to know that any potential problems arising would be quickly resolved.
From then on, it was plain sailing. We're proficient and highly experienced in providing high-quality SEO content consistently. It's what we're born to do. PhoneIQ lets us know the article needed - and we handle the rest.
"Finding Strategically was great. I just brief them on the article we need and have been very happy with the results so far. They're very responsive and timely."
We asked PhoneIQ for feedback on our services, and they emphasised our excellent communication and speed of delivery.
In addition, they seldom need revisions when we deliver the content. This is partly due to our vast network of skilled writers and partly because we have a knack for picking an ideally-suited author. Furthermore, our writing process is an in-depth and rigorous endeavour - we leave no stone unturned - ensuring our satisfied clients always have the finished product they visualized.
"I find your services to be really reliable in time as well as expected quality. Communication is great and is all in all a great partner that helps us deliver high quality content to our audience. I hardly ever need to ask for any revisions. Articles are checked in spelling, headings and subheadings, etc."
The impact
The impact for PhoneIQ after working with Strategically has allowed it to continue publishing high-quality content, driving towards its SEO goals. PhoneIQ has also seen its baseline website metrics substantially increase due to the SEO content provided - that seems like a double win!
"It's great. It has given us the possibility to continue delivering high quality content and that has helped us increase our website's metrics."
PhoneIQ also mentioned that better results and easier workflow were additional benefits of working with us. When asked how PhoneIQ defines success in regards to our partnership, they stated that Strategically offers, "Good communication [is key], adherence to schedule, number of articles published, number of revisions per article."
Overall, that's another satisfied client whose benchmark metrics continue to increase due to the high-quality content delivered by Strategically.
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