The Strategically Process for Content Strategy & Marketing

1. Focus on Audience

  • Define audiences.
  • Clarify audience needs, demands and sentiment.
  • Determine where target audiences are engaging online.

2. Focus on Competition

  • Define the competition. Determine who is popular among your audiences and why.
  • Analyse competitive content strategies and marketing strategies (including social media and search).

3. Carve a Niche

  • Develop an advantageous brand value proposition and niche for your content.

4. Design a Strategy for Content and Marketing It

  • Determine how to make the most of your brand strengths and capitalise on competition weaknesses.
  • Determine content to create, timelines and resources for creation, and where and how to market the content.
  • Prioritise content creation and marketing based on highest demand and biggest opportunities.

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Learn where your business stands in a competitive landscape, giving you the power to market your strength.
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