The Strategically Process for Content Strategy & Marketing
1. Focus on Audience
Clarify audience needs, demands and sentiment.
Determine where target audiences are engaging online.
2. Focus on Competition
Define the competition. Determine who is popular among your audiences and why.
Analyse competitive content strategies and marketing strategies (including social media and search).
3. Carve a Niche
Develop an advantageous brand value proposition and niche for your content.
4. Design a Strategy for Content and Marketing It
Determine how to make the most of your brand strengths and capitalise on competition weaknesses.
Determine content to create, timelines and resources for creation, and where and how to market the content.
Prioritise content creation and marketing based on highest demand and biggest opportunities.
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The 7 steps to a killer SEO strategy
An SEO strategy is a data-backed blueprint to generate pre-qualified leads to your website using organic traffic.
Analysing the competitive landscape
Learn where your business stands in a competitive landscape, giving you the power to market your strength.
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