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"Strategically was able to wrap their heads around the product we work with, which is a metrics product for SaaS. Definitely recommend working with them!"
We've written millions of words for hundreds of happy clients. Here's what they say:
Stop wasting time looking for and testing bad writers. Our content team manages the entire production process, providing ongoing strategic guidance while sourcing top talent and overseeing delivery.
Get started for freeOur SEO content is designed to drive traffic, boost leads and increase conversions.
Are you looking for expert SEO content writers?
Let's start with the basics. SEO stands for search engine optimisation. It's the process of ensuring your website and its contents are clear, easy-to-understand, and easy to find through a search engine.
SEO writing helps websites become more visible to search engines, increasing traffic and generating qualified leads. A website with high visibility almost always has great content. Otherwise, Google wouldn't include it at the top of searches, recommending it to people who are searching for a specific topic.
Writing SEO copy or re-optimising your existing content requires expertise — something which can seem daunting if you're not familiar with SEO. Establishing a SEO strategy is challenging and not for everyone. That's likely to prompt you to ask yourself two questions: Should I outsource my SEO optimisation to a freelancer? And if I do, how can I be certain that the writer will know how to optimise my web content?
Let's be open — we believe you need to partner with a professional content writing agency like Strategically. Our agency has already helped more than 250 businesses scale their website content and cooperated with MarTech giants, like Adscale and AbTasty. On top of this, our SEO writers know how to connect with the target audience and use the right amount of keywords to boost a website's traffic.
"Strategically is an absolute pleasure to work with! The team was able to wrap their heads around the product we work with, which is a metrics product for SaaS. The content is filled with specific product-related knowledge that really speaks to our audience and helps us talk with our customers! Definitely recommend working with them!"
Lindsey Rogerson, Baremetrics
Yep, that's right — one customer considers us the best SEO article writing service in the UK.
According to SEO, every piece of content has the potential to outperform another at any time. Just as you're writing a blog, someone else on the web might be writing precisely the same article and doing it just a little bit better — which is exactly why you need to collaborate with a leading writing and SEO optimisation agency like Strategically.
The skyscraper technique aims to make your site the tallest “skyscraper” online so that — like the Shard in London or the Willis Tower in Chicago — you become the one everyone is talking about.
You also need to look for ways to optimise your pages continuously over time. If Google's algorithm changes, you must adjust your existing pages to it — otherwise, you'll slip down the search engine rankings. In fact, an easy way to drive traffic and improve search engine rankings is to work on existing content that's already performing well. This is how we approach content. We make minor tweaks, like adding paragraphs, changing header tags, or adding new SEO keywords. Re-optimising content takes less time than writing new content from scratch and reaps even greater rewards, making it highly cost-effective.
Let us re-optimise your content or, at least, set a re-optimisation schedule for you to check out every 3, 6, or 9 months. This way, you quickly adjust your pages and enhance SERP (Search Engine Results Page) share!
The basis of any SEO content strategy is knowing what you want to achieve from the get-go. If you don't, you risk burning your hard-earned money. Set measurable goals. This way, SEO writers or content marketing specialists work towards the same KPIs (key performance indicators), eliminating confusion. In case you're wondering, here are some standard metrics you can measure:
If you're not entirely sure what these terms mean, don't worry. We've included a handy glossary in the FAQ section of this page. Check it out!
Bear in mind that SEO copywriters must be given the data they need to optimise content. For this reason, you need to define what KPIs you're going to tie to each page you want to create for your website.
Prospects may not turn up with a good understanding of everything you've written or want to talk about. For example, if you practice law, the target audience will probably not be aware of the relevant terminology. Likewise, if you're a health professional, you may want to discuss complex health matters readers won't be familiar with. Such topics can seem to be written in an entirely different language.
Our writers know how to explain the complexities of any profession or industry in a way that will best connect with the target audience. At the same time, our team at Strategically can help readers understand what they're missing as we transform complicated content into digestible content. If you're interested in learning more, just give us a phone call or send an email.
There are thousands of SEO content writing experts on the market but not many of them actually know how to produce content that keeps an audience loyal.
As an agency, we can ensure that you offer the content your prospects are looking for when they search on Google. Additionally, we can write in your chosen tone to win consumers and represent your brand's values and ethos. Lastly, we know how to encourage the audience to become and remain invested in your business, building brand loyalty.
As an all-in-one writing and SEO optimisation solution, we handle the entire process from start to finish.
Our SEO optimisation and content creation process is divided into six steps.
Step 1: Send us your brief, titles, and keywords
Before we start working on your content you have to send us a detailed brief that contains your chosen headings and predefined keywords.
Step 2: We prepare a detailed outline
At this point, we create an outline according to your notes and suggestions. Once we create it, we send it to you for approval.
Step 3: You approve the outline
You review the outline and make tweaks or add feedback. If you're happy with it, just approve it so we can begin writing your content.
Step 4: We write, edit and SEO optimise your content
Your writer will create your copy, which is then edited and proofread. This is when the SEO magic happens. Keep in mind that the writing, editing, and SEO optimising process will last a few days and sometimes a week or more, depending on the length of the ordered content.
Step 5: We send the draft to you
Your copy is delivered within the agreed timeframe. Take a good look at it and let us know if you'd like revisions.
Step 6: You suggest, and we implement revisions as needed
If our content isn't exactly what you were looking for, you're welcome to add feedback and request revisions. We don't charge for them, so be smart and take advantage of our unlimited revisions feature. After revising your content, we'll return the updated draft, ready for publication.
An SEO writer, or an SEO copywriter as commonly known, creates content optimised for search engines. On top of this, an SEO writer can review a set of keywords and figure out what a person searching for them wants to know, in order to create content around them, or form extra keywords. To put that succinctly, a great SEO writer must be able to use keywords efficiently and effectively to help readers find the content they're looking for in search engines.
What skills should SEO writers have?
SEO writers must be able to:
That's all there is to it. A great SEO writer is someone who is both a talented writer and can also write in accordance with SEO.
Here's a handy SEO glossary for you to know:
If you want to optimise your content on your own, here are our favourite SEO tips:
You might not think it, but structure does matter in SEO and search rankings. HTML tags, such as H1, H2, and so on, are the skeleton of your copy. It's recommended that you keep your content well organised and offer readers a good and clear outline of what your topic's about before they start reading the full piece.
Keep in mind that headers are important elements of code — they indicate to search engines what the content's about. For example, detailed tags enable search crawlers to analyse your page in order to index it in SERPs (search engine results pages).
These are the main headers writers use in an article:
Lastly, including keywords in your headings is one of SEO best practices, so try to create your copy around the keywords most relevant to readers, or suggested by your SEO tool.
Paying for SEO content depends on many factors, such as the number of words, the amount of research needed to cover the topic, and the level of SEO..
The price will depend on whether you choose to work with a freelancer or a dedicated writing solution, such as Strategically. A freelancer will charge either a fixed rate or a per-project rate. You cannot know how many hours a freelancer will invest in your content. At the same time, freelancers might not offer free revisions.
At Strategically, we charge an upfront fee for our services, and there are no hidden or surprise costs. We also offer FREE revisions, so if our content doesn't satisfy you 100%, you can have us change it free of charge. How cool is that?
So, let us boost your SEO. Just reach out to us, and we'll be more than glad to help out!