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100% original. Expert writers. Hassle-free.

Giants like Baremetrics love our content:

"Strategically was able to wrap their heads around the product we work with, which is a metrics product for SaaS. Definitely recommend working with them!"


We've written millions of words for hundreds of happy clients. Here's what they say:

Independent Audit

“Recommendations are precise and to the point, always linking to the end business results. Strategically go above and beyond explaining complex concepts and strategies, that are transformative to any business and at the right price point as well.”


“Great experience - professional, high quality work! Great writer, autonomous, with good ideas and excellent execution.”


“It’s been great working with Strategically. They quickly got an understanding of our industry: our solution, users, and goals. And produced great content, always on time.”

We only hire the top 1% of writers in the world

Stop wasting time looking for and testing bad writers. Our content team manages the entire production process, providing ongoing strategic guidance while sourcing top talent and overseeing delivery.

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We write SEO content that helps you rank on page one

Our SEO content is designed to drive traffic, boost leads and increase conversions.

Customer-driven and SEO-focused content


We create a deeply customised, data driven SEO strategy to power your sales.


Your articles are prepared by an expert writer, proofread and passed through a plagiarism checker.


We integrate your provided keywords into your blog posts to ensure they are optimised for SEO.

Skyrocket your content, our high-end SEO optimisation service 

Are you looking for expert SEO content writers?

Let's start from the basics. SEO stands for search engine optimisation, and is the process of ensuring your website and its contents are clear, easy-to-understand, and easy to find through a search engine. 

Likewise, SEO writing helps websites become more visible to search engines, increasing traffic and generating qualified leads. In fact, a website with high visibility has almost always great content. Otherwise, Google wouldn't include it in the first pages, recommending it in a way to people who are searching for a specific topic covered by that website. 

Writing SEO copy or re-optimising your existing content requires expertise, something which might seem daunting if you're not familiar with SEO. Moreover, optimising your SEO strategy is challenging and not for everyone. And there are some crucial questions you may need to contemplate, too: Should I outsource my SEO optimisation to a freelancer? And if so, how can I be certain that the writer will know how to optimise my web content?

For this reason, you need to partner with an experienced agency, like Strategically. Our agency, for example, has already helped more than 250 businesses scale their website content and have cooperated with MarTech giants, like Adscale and AbTasty. On top of this, our SEO writers know how to connect with the target audience and use the right amount of keywords to boost a website's traffic. 

"Strategically is an absolute pleasure to work with! The team was able to wrap their heads around the product we work with, which is a metrics product for SaaS. The content is filled with specific product-related knowledge that really speaks to our audience and helps us talk with our customers! Definitely recommend working with them!"

Lindsey Rogerson, Baremetrics

Yep, that's right, we could be considered the best SEO article writing service in the UK.

Why choose Strategically's SEO writing services?

On-page search engine optimization

According to SEO, every content can outperform another at any time. Just as you're writing a blog, someone else on the web might be writing precisely the same article, but a tad bit better. To avoid participating in such a rat race, you'd want to cooperate with a leading writing and SEO optimisation agency, like Strategically. 

Known as the skyscraper technique, you need to look for ways to optimise your pages over time continuously. This means that if Google's algorithm changes, you should adjust your existing pages to it. Otherwise, you won't be able to leapfrog articles from page 5 of the search engine to page 1. 

Therefore, an easy way to drive traffic and improve search engine rankings is to work on existing content that's already performing well. In fact, this is how we approach content. What we do is make minor tweaks, like adding paragraphs, changing header tags, or adding new SEO keywords. So, re-optimisation content takes less time than writing new content from scratch and reaps even greater rewards. And, it's cost-effective, too. 

Let us re-optimise your content or, at least, set a re-optimisation schedule for you to check out every 3, 6, or 9 months. This way, you quickly adjust your pages and enhance SERP share! 

We can define your SEO goals

The basis of any SEO content strategy is knowing what you want to achieve from the get-go. If you don't, you're risking burning your hard-earned money. So, what you want to do is set measurable goals. This way, SEO writers or content marketing specialists work towards the same KPIs (key performance indicators), eliminating confusion. In the case you're wondering, here are some standard metrics you can measure: 

  • Conversion rate
  • Organic traffic
  • Backlinks
  • Click-through rate
  • SERP position
  • Page and Domain Authority
  • Pageviews per Session 

If you're entirely sure what these terms mean, don't worry. We've included a handy glossary at the FAQ section of this page. Check it out! 

Moreover, bear in mind that SEO copywriters must be given the data they need to optimise content. For this reason, you need to define what KPIs you're going to tie to each page you'd want to create for your website. 

As you can see, working with an experienced SEO writing agency is a must if you wish to skyrocket your SEO optimisation. We can definitely work on your content if you give us a chance and help it rank in search engines as high as never before.

Explain complex concepts in a simple manner

As a rule of thumb, prospects may not fully understand everything you've written or want to talk about. For example, if you practice law, the target audience is probably not aware of the relevant terminology. Likewise, if you're a health professional, you may want to discuss complex health matters readers aren't familiar with. In fact, to them, such topics can seem like an entirely different language. 

Our writers know how to explain the complexities of any profession or industry in a way that will best connect with the target audience. At the same time, our team at Strategically can help readers understand what they're missing as we transform complicated content into digestible content. If you're interested in learning more about our writing quality, just give us a phone call or send an email. 

Build customer loyalty

There are thousands of SEO content writing experts on the market, but not many of them actually know how to produce content that keeps an audience loyal. In fact, for most business owners, such as owners of eCommerce stores or informational portals, SEO is an intriguing subject with no end. Yet, with the right amount of experience and SEO practices, anyone can make the difference between succeeding or failing as a business. 

As an agency, we can ensure that you offer the content your prospects are looking for when they search on Google. Additionally, we can write in your chosen tone to win consumers and represent your brand's values and ethos. Lastly, we know how to encourage the audience to become and remain invested in your business, building brand loyalty. 

SEO content writing services: what's included

As an all-in-one writing and SEO optimisation solution, we handle the entire process from start to finish. 

  • Highly optimised copy for search engines - Whether you're looking for new short-or-long-tail keywords or strategic placements of your predefined keywords, we're here. Needless to say, search engine optimisation is one of our top priorities. In fact, we've perfected the art of SEO and keyword research, thanks to the skill and passion of our SEO experts and Surfer SEO, a powerful optimisation tool we're using. 
  • Unlimited revisions - Unlike freelancers and other generic agencies, we offer unlimited revisions to fine-tune your content. Just make your comments directly on the document for the writer to see. 
  • High-end writers - We're proud of our writing team. Combined, our writers have decades of writing experience and, at the same time, are on top of SEO optimisation and industry trends.  
  • Edited and proofread content - We never deliver content that hasn't been edited and proofread. This way, you can rest assured that your content arrives without grammatical errors and has great word flow. 
  • Dedicated account managers - Your account manager will be there to manage your project from start to finish, keeping you updated on the content creation process. 
  • 100% original content - The content we produce, we run it through a plagiarism checker to ensure it's authentic. Consequently, have peace of mind knowing that the copy you receive from us is always original. 

Creating SEO copy: this is our process

Our SEO optimisation and content creation are divided into six steps. This helps us to work efficiently to produce perfectly optimised content. 

Step 1: Send us your brief, titles, and keywords

Before we start working on your content and SEO optimise it, you'd have to send us a detailed brief that contains your chosen titles and predefined keywords. If you don't know how to select any keywords, let us know. We'll find the right ones that match your topic to help your content rank high in search engines. 

Step 2: We prepare a detailed outline

At this point, we create an outline according to your notes and suggestions. Once we create it, we send it to you for approval. 

Step 3: You approve the outline

You review the outline and make tweaks or add feedback. If you're happy with it, just approve it so we can begin writing your content. 

Step 4: We write, edit and SEO optimise your content

Your writer will create your copy. After, it will be edited and proofread. Once everything's well grammatically, it's time to work our SEO magic on your content. Keep in mind that the writing, editing, and SEO optimising process might last from days to weeks, depending on the length of the ordered content. 

Step 5: We send the draft to you 

Your copy is delivered within the agreed timeframe. Take a good look at it and let us know if you'd like revisions. 

Step 6: You suggest, and we implement revisions as needed 

If our content isn't exactly what you're looking for, you're welcome to add feedback and request revisions. We don't charge for them, so be smart and take advantage of our unlimited revisions feature. After revising your content, we'll return the updated draft, ready for publication. 


What does an SEO writer do?

An SEO writer, or an SEO copywriter as commonly known, can create content according to SEO. On top of this, an SEO writer can review a set of keywords and figure out what a person searching for them in search engines wants to know to create content around them or form extra keywords. To put it differently, a great SEO writer must be able to use keywords efficiently and effectively to help readers find the content they're looking for in search engines. 

So, now, you might be wondering what skills an SEO writer should have?

This isn't too hard to determine. In every case, an SEO writer must be able to:

  • Use keywords in a natural way to match the text's flow
  • Focus on what readers want to know and learn
  • Research the topics they're not familiar with and find authoritative sources to support their claims
  • Write in an engaging and actionable tone
  • Write content that's clear, concise, authentic, and 100% free of grammatical errors

That's all there's to it. Pretty much, a great SEO writer is someone who's both a talented writer and can also write in accordance with SEO. 

What are the most common SEO terms?

Here's a handy SEO glossary for you to know: 

  • SERPs: This translates to search engine results pages. It refers to the Google page that contains the results users can click on after they type in a query. 
  • SERP position: The ranking of the page in Google. Position 5, for instance, refers to Page 1 of Google's search engine since ten listings appear per page. Similarly, Page 15 refers to Page 2, and so on. 
  • Long-tail keywords: One of the most fundamental concepts of SEO, long-tail keywords are a string of phrases, usually 3-6 words. These are more specific and help to rank high otherwise generic terms. For instance, instead of brown coffee, you could try to rank for strong brown coffee in Brooklyn. 
  • Anchor: Words or phrases that are hyperlinked, driving traffic to other websites. This is common in advertorials. 
  • Meta description: That's a short summary of a blog post, often less than 160 characters. Its main purpose is to entice people to click on your page. Consider it a CTA button. 
  • Search queries: The words people type in search engines when looking for information. 
  • Search volume: The number of times a term is searched per month. 
  • Title tag: This is the title of a webpage that appears in SERPs, as the text on browser tabs. 
  • Click-through rate: The percentage of clicks for a Google SERP result in relation to the times searchers discovered that result. 
  • Conversion rate: That's the percentage of people who complete the desired action. For the most part, though, this metric refers to the number of people who turned from prospects into actively paying customers. To find this metric, divide the number of conversions by the total number of people who've visited your page. 
  • Paid traffic: The number of users who discovered your webpage via a search engine through a paid ad. 
  • Organic traffic: Contrary to paid traffic, organic traffic refers to the number of people who landed on your website on their own, without clicking on paid ads. 
  • Backlink: Just a hyperlink that drives traffic to another page. This can be either internally or externally. 
  • Ranking factors: The components that Google's algorithm considers when trying to decide which page should rank higher than others. 
  • Pageviews: The number of times website visitors view a page. 
  • Pageviews per Session: The number of pages viewed in 1 session; that is, without the visitor leaving your website altogether. 
  • Page and Domain Authority: That's a score that measures how of an authority a page is considered on a scale of 1-100. 
  • Organic keyword difficulty: This metric informs how easy or difficult it'd be to rank for a keyword, again, on a scale of 1-100. 

What are some SEO tips?

If you want to optimise your content on your own, here are our favourite SEO tips:

  1. Use the same language and voice as your audience. Now, whether that's second or third person depends on what message and tone you'd want to convey. 
  2. Write ONLY for your target audience. You're not your reader, right? So, don't write for yourself but for your audience. Simple. 
  3. Use short paragraphs that are concise and easy to read.  
  4. Place your keywords in strategic places. Strive to include keywords in metadata, header tags, page title, and anchor phrase. 
  5. Link to authoritative sources. Try to connect your content with websites that have a high Domain Authority score to have Google consider your page authoritative, as well.  
  6. Link only when relevant. Just think of it like this: You don't need to link to every related post online or CTA, as it'll get old fast and confuse the audience. 
  7. Leave white space to make your content more reader-friendly. Readers might want to scan your copy, so make things easy for them. 
  8. Include a great amount of data when supporting your claims. 
  9. Include relevant images to complement your content and narrative. 
  10. Use search queries as article titles. Doing so helps prospects discover your website easier when searching for something in the search engines (i.e., it boosts your traffic). 
  11. Include a FAQ. A FAQ section is a smart way to drive traffic to your website. To fully take advantage of this, try to answer as many relevant to your topic search queries as possible. 
  12. Write as much as needed to cover a topic. When writing, don't only aim for a word count but rather to provide a comprehensive result. In other words, write quality content (including blog content) that's comprehensive, meaningful and informative. 

How important is structure in SEO?

You might not think about it, but structure matters in SEO and search rankings. In fact, HTML tags, such as H1, H2, and so on, are the skeleton of your copy. Therefore, it's recommended to keep your content organised and offer readers a good and clear outline of what your topic's about without them needing to read a single word. 

Yet, keep in mind that headers are important elements of code and indicate what the content's about to search engines. For example, detailed tags enable search crawlers to analyse your page in order to index it in SERPs (i.e., search engine results pages). 

These are the main headers writers use in an article:

  • H1: This refers to the title of your content (use it once). Sometimes, using the heading Title is also a good idea. 
  • H2: Main discussion points within your copy (use this heading as many times as needed).
  • H3: Sub-section that fits underneath H2s. 
  • H4, etc.: The same as above. However, anything beyond H4 is rarely used. 

Lastly, including keywords in your headings is one of the SEO best practices to boost SEO, so try to create your copy around the keywords most relevant to readers or suggested by your SEO tool, that is, if you're using one in the first place. 

How much does SEO content cost?

Paying for SEO content depends on many factors, such as the number of words, the amount of research needed to cover the topic, and the level of SEO, of course. 

Furthermore, the price of your content may change if you choose to work with a freelancer or a dedicated writing solution, such as Strategically. A freelancer, for instance, charges either a fixed rate or a per-project rate. This can benefit you on the one hand, but on the other, it may not, since you cannot know how many hours a freelancer will invest in your content. At the same time, freelancers might not offer free revisions and charge extra for them. 

Contrary, at Strategically, we charge an upfront fee for our services, and there are no hidden or surprise costs. Plus, we also offer FREE revisions, meaning if our content isn't 100% up to your tastes, you can have us change it free of charge. How cool is that? 

So, let us boost your SEO. Just reach out to us, and we'd be more than glad to help out! 

Interested in SEO content creation or content strategy?

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