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We've written millions of words for hundreds of happy clients. Here's what they say:

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“Recommendations are precise and to the point, always linking to the end business results. Strategically go above and beyond explaining complex concepts and strategies, that are transformative to any business and at the right price point as well.”


“Great experience - professional, high quality work! Great writer, autonomous, with good ideas and excellent execution.”


“It’s been great working with Strategically. They quickly got an understanding of our industry: our solution, users, and goals. And produced great content, always on time.”

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Stop wasting time looking for and testing bad writers. Our content team manages the entire production process, providing ongoing strategic guidance while sourcing top talent and overseeing delivery.

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We write SEO content that helps you rank on page one

Our SEO content is designed to drive traffic, boost leads and increase conversions.

Client 1

Professional customer-driven SEO content writing services


We create a deeply customised, data-driven content marketing strategy to power your sales.


Your articles are prepared by an expert writer, proofread and passed through a plagiarism checker.


We integrate your keywords into your blog posts to ensure they are optimised for the search engines.

Turbocharge your content with our high-end SEO optimisation service 

Are you looking for expert SEO content writers?

Let's start with the basics. SEO stands for search engine optimisation. It's the process of ensuring your website and its contents are clear, easy-to-understand, and easy to find through a search engine. 

SEO writing helps websites become more visible to search engines, increasing traffic and generating qualified leads. A website with high visibility almost always has great content. Otherwise, Google wouldn't include it at the top of searches, recommending it to people who are searching for a specific topic.

Writing SEO copy or re-optimising your existing content requires expertise — something which can seem daunting if you're not familiar with SEO. Establishing a SEO strategy is challenging and not for everyone. That's likely to prompt you to ask yourself two questions: Should I outsource my SEO optimisation to a freelancer? And if I do, how can I be certain that the writer will know how to optimise my web content?

Let's be open — we believe you need to partner with a professional content writing agency like Strategically. Our agency has already helped more than 250 businesses scale their website content and cooperated with MarTech giants, like Adscale and AbTasty. On top of this, our SEO writers know how to connect with the target audience and use the right amount of keywords to boost a website's traffic. 

"Strategically is an absolute pleasure to work with! The team was able to wrap their heads around the product we work with, which is a metrics product for SaaS. The content is filled with specific product-related knowledge that really speaks to our audience and helps us talk with our customers! Definitely recommend working with them!"

Lindsey Rogerson, Baremetrics

Yep, that's right — one customer considers us the best SEO article writing service in the UK.

Why choose Strategically's SEO content writing services?

On-page search engine optimisation

According to SEO, every piece of content has the potential to outperform another at any time. Just as you're writing a blog, someone else on the web might be writing precisely the same article and doing it just a little bit better — which is exactly why you need to collaborate with a leading writing and SEO optimisation agency like Strategically. 

The skyscraper technique aims to make your site the tallest “skyscraper” online so that — like the Shard in London or the Willis Tower in Chicago — you become the one everyone is talking about.

You also need to look for ways to optimise your pages continuously over time. If Google's algorithm changes, you must adjust your existing pages to it — otherwise, you'll slip down the search engine rankings.  In fact, an easy way to drive traffic and improve search engine rankings is to work on existing content that's already performing well. This is how we approach content. We make minor tweaks, like adding paragraphs, changing header tags, or adding new SEO keywords. Re-optimising content takes less time than writing new content from scratch and reaps even greater rewards, making it highly cost-effective. 

Let us re-optimise your content or, at least, set a re-optimisation schedule for you to check out every 3, 6, or 9 months. This way, you quickly adjust your pages and enhance SERP (Search Engine Results Page) share! 

We can define your SEO goals

The basis of any SEO content strategy is knowing what you want to achieve from the get-go. If you don't, you risk burning your hard-earned money. Set measurable goals. This way, SEO writers or content marketing specialists work towards the same KPIs (key performance indicators), eliminating confusion. In case you're wondering, here are some standard metrics you can measure: 

  • Conversion rate
  • Organic traffic
  • Backlinks
  • Click-through rate
  • SERP position
  • Page and Domain Authority
  • Pageviews per Session 

If you're not entirely sure what these terms mean, don't worry. We've included a handy glossary in the FAQ section of this page. Check it out! 

Bear in mind that SEO copywriters must be given the data they need to optimise content. For this reason, you need to define what KPIs you're going to tie to each page you want to create for your website. 

Explain complex concepts in a simple manner

Prospects may not turn up with a good understanding of everything you've written or want to talk about. For example, if you practice law, the target audience will probably not be aware of the relevant terminology. Likewise, if you're a health professional, you may want to discuss complex health matters readers won't be familiar with. Such topics can seem to be written in an entirely different language. 

Our writers know how to explain the complexities of any profession or industry in a way that will best connect with the target audience. At the same time, our team at Strategically can help readers understand what they're missing as we transform complicated content into digestible content. If you're interested in learning more, just give us a phone call or send an email. 

Build customer loyalty

There are thousands of SEO content writing experts on the market but not many of them actually know how to produce content that keeps an audience loyal.

As an agency, we can ensure that you offer the content your prospects are looking for when they search on Google. Additionally, we can write in your chosen tone to win consumers and represent your brand's values and ethos. Lastly, we know how to encourage the audience to become and remain invested in your business, building brand loyalty. 

SEO content writing services: what's included

As an all-in-one writing and SEO optimisation solution, we handle the entire process from start to finish. 

  • Highly optimised copy for search engines - Whether you're looking for new short- or long-tail keywords, or strategic placements of your predefined keywords, we're here. Needless to say, search engine optimisation is one of our top priorities and something we excel in. We've perfected the art of SEO and keyword research, thanks to the skill and passion of our SEO experts and Surfer SEO, a powerful optimisation tool. 
  • Unlimited revisions - Unlike freelancers and other generic agencies, we offer unlimited revisions to fine-tune your content. Just make your comments directly on the document for the writer to see. 
  • High-end writers - We're proud of our writing team. Combined, our writers have decades of writing experience and, at the same time, are on top of SEO optimisation and industry trends.  
  • Edited and proofread content - We never deliver content that hasn't been edited and proofread. This way, you can rest assured that your content will arrive without grammatical errors and has great word flow. 
  • Dedicated account managers - Your account manager will be there to manage your project from start to finish, keeping you updated on the content creation process. 
  • 100% original content - We run all content through a plagiarism checker — consequently, you can have peace of mind knowing that the copy you receive from us is always original. 

Creating SEO copy: this is our process

Our SEO optimisation and content creation process is divided into six steps.

Step 1: Send us your brief, titles, and keywords

Before we start working on your content you have to send us a detailed brief that contains your chosen headings and predefined keywords.

Step 2: We prepare a detailed outline

At this point, we create an outline according to your notes and suggestions. Once we create it, we send it to you for approval. 

Step 3: You approve the outline

You review the outline and make tweaks or add feedback. If you're happy with it, just approve it so we can begin writing your content. 

Step 4: We write, edit and SEO optimise your content

Your writer will create your copy, which is then edited and proofread. This is when the SEO magic happens. Keep in mind that the writing, editing, and SEO optimising process will last a few days and sometimes a week or more, depending on the length of the ordered content. 

Step 5: We send the draft to you 

Your copy is delivered within the agreed timeframe. Take a good look at it and let us know if you'd like revisions. 

Step 6: You suggest, and we implement revisions as needed 

If our content isn't exactly what you were looking for, you're welcome to add feedback and request revisions. We don't charge for them, so be smart and take advantage of our unlimited revisions feature. After revising your content, we'll return the updated draft, ready for publication. 


What does an SEO writer do?

An SEO writer, or an SEO copywriter as commonly known, creates content optimised for search engines. On top of this, an SEO writer can review a set of keywords and figure out what a person searching for them wants to know, in order to create content around them, or form extra keywords. To put that succinctly, a great SEO writer must be able to use keywords efficiently and effectively to help readers find the content they're looking for in search engines. 

What skills should SEO writers have?

SEO writers must be able to:

  • Use keywords in a natural way to match the flow of the text
  • Focus on what readers want to know and learn
  • Research the topics they're not familiar with and find authoritative sources to support their claims
  • Write in an engaging and actionable tone
  • Write content that's clear, concise, authentic, and 100% free of grammatical errors

That's all there is to it. A great SEO writer is someone who is both a talented writer and can also write in accordance with SEO. 

What are the most common SEO terms?

Here's a handy SEO glossary for you to know: 

  • SERPs: This translates to search engine results pages. It refers to the Google page that contains the results users can click on after they type in a query. 
  • SERP position: The ranking of the page in Google. Position 5, for instance, refers to Page 1 of Google's search engine since ten listings appear per page. Similarly, Page 15 refers to Page 2, and so on. 
  • Long-tail keywords: One of the most fundamental concepts of SEO, long-tail keywords consist of a string of phrases, usually 3-6 words. These are more specific and help to rank otherwise generic terms more highly. For instance, instead of brown coffee, you could try to rank for strong brown coffee in Brooklyn. 
  • Anchor: Words or phrases that are hyperlinked, driving traffic to other websites. This is common in advertorials. 
  • Meta description: That's a short summary of a blog post, often less than 160 characters. Its main purpose is to entice people to click on your page. Consider it a CTA button. 
  • Search queries: The words people type in search engines when looking for information. 
  • Search volume: The number of times a term is searched per month. 
  • Title tag: This is the title of a webpage that appears in SERPs, as the text on browser tabs. 
  • Click-through rate: The percentage of clicks for a Google SERP result in relation to the times searchers discovered that result. 
  • Conversion rate: That's the percentage of people who complete the desired action. For the most part, though, this metric refers to the number of people who turned from prospects into actively paying customers. To find this metric, divide the number of conversions by the total number of people who've visited your page. 
  • Paid traffic: The number of users who discovered your webpage via a search engine through a paid ad. 
  • Organic traffic: Contrary to paid traffic, organic traffic refers to the number of people who landed on your website on their own, without clicking on paid ads. 
  • Backlink: Just a hyperlink that drives traffic to another page. This can be either internally or externally. 
  • Ranking factors: The components that Google's algorithm considers when trying to decide which page should rank higher than others. 
  • Pageviews: The number of times website visitors view a page. 
  • Pageviews per session: The number of pages viewed in 1 session — that is, without the visitor leaving your website.
  • Page and Domain Authority: That's a score that measures how much of an authority a page is considered on a scale of 1-100. 
  • Organic keyword difficulty: This metric informs how easy or difficult it id to rank for a keyword — again on a scale of 1-100. 

What are some SEO tips?

If you want to optimise your content on your own, here are our favourite SEO tips:

  1. Use the same language and voice as your audience. Whether that's second or third person depends on what message and tone you want to convey. 
  2. Write ONLY for your target audience. You're not your reader, right? So, don't write for yourself but for your audience. Simple. 
  3. Use short paragraphs that are concise and easy to read.  
  4. Place your keywords in strategic places. Strive to include keywords in metadata, header tags, page title, and anchor phrase. 
  5. Link to authoritative sources. Try to connect your content with websites that have a high Domain Authority score to have Google consider your page authoritative as well.  
  6. Link only when relevant. Think of it like this — you don't need to link to every related post online or CTA, as it'll get old fast and confuse the audience. 
  7. Leave white space to make your content more reader-friendly. Readers might want to scan your copy, so make things easy for them. 
  8. Include a great amount of data when supporting your claims. 
  9. Include relevant images to complement your content and narrative. 
  10. Use search queries as article titles. Doing so helps prospects discover your website more easily when searching for something in the search engines (i.e., it boosts your traffic). 
  11. Include a FAQ. A FAQ section is a smart way to drive traffic to your website. To fully take advantage of this, try to answer as many search queries relevant to your topic as possible. 
  12. Write as much as needed to cover a topic. When writing, don't write to a word count but rather to provide a comprehensive result. In other words, write quality content (including blog content) that's meaningful and informative. 

How important is structure in SEO?

You might not think it, but structure does matter in SEO and search rankings. HTML tags, such as H1, H2, and so on, are the skeleton of your copy. It's recommended that you keep your content well organised and offer readers a good and clear outline of what your topic's about before they start reading the full piece. 

Keep in mind that headers are important elements of code — they indicate to search engines what the content's about. For example, detailed tags enable search crawlers to analyse your page in order to index it in SERPs (search engine results pages). 

These are the main headers writers use in an article:

  • H1: This refers to the title of your content (use it once). Sometimes, using the heading Title is also a good idea. 
  • H2: Main discussion points within your copy (use this heading as many times as needed).
  • H3: Sub-section that fits underneath H2s. 
  • H4, etc.: The same as above. However, anything beyond H4 is rarely used. 

Lastly, including keywords in your headings is one of SEO best practices, so try to create your copy around the keywords most relevant to readers, or suggested by your SEO tool.

How much does SEO content cost?

Paying for SEO content depends on many factors, such as the number of words, the amount of research needed to cover the topic, and the level of SEO.. 

The price will depend on whether you choose to work with a freelancer or a dedicated writing solution, such as Strategically. A freelancer will charge either a fixed rate or a per-project rate. You cannot know how many hours a freelancer will invest in your content. At the same time, freelancers might not offer free revisions.

At Strategically, we charge an upfront fee for our services, and there are no hidden or surprise costs. We also offer FREE revisions, so if our content doesn't satisfy you 100%, you can have us change it free of charge. How cool is that? 

So, let us boost your SEO. Just reach out to us, and we'll be more than glad to help out! 

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