Blog/Grammar tips
16 January 2024
3 min read

Navigating the Nuances: Today's vs Todays

In the intricate tapestry of English language, even the smallest details can make a significant difference. Today, let's unravel one such subtle yet crucial aspect: the use of "Today's" versus "Todays." This topic might seem straightforward, but it's peppered with nuances that can trip up even seasoned writers. Understanding the correct usage of these terms is not just about grammar; it's about conveying your message with clarity and precision.

Understanding "Today's" and "Todays"

The Apostrophe's Role

The crux of the difference lies in the apostrophe. In English, an apostrophe serves two primary functions: to denote possession and to indicate a contraction. "Today's" falls into the former category.

"Today's": Indicating Possession

"Today's" is a possessive form, implying that something belongs to or is associated with today. For example:

  • "Today's weather is unpredictable."
  • "I'm really enjoying today's music playlist."

In each instance, the apostrophe indicates that the weather and music playlist are specifically of or related to today.

"Todays": When Is It Ever Right?

On the flip side, "Todays" without an apostrophe is rarely correct. It would only make sense if 'today' were used as a plural noun, which is uncommon. For instance, "In all my todays and tomorrows, I'll remember this moment." However, this usage is more poetic and not commonly found in standard English.

Grow sessions and drive revenue for your eCommerce brand

Get a demo and discover how eCommerce brands use Strategically AI to drive sessions, grow revenue, and reduce reliance on paid ads.

The Importance of Correct Usage

Avoiding Misunderstandings

Using "Today's" and "Todays" correctly is crucial for clear communication. Misplacing or omitting the apostrophe can lead to confusion about whether you're referring to something belonging to today or attempting an unusual pluralization.

Enhancing Writing Quality

Proper grammar and punctuation are the hallmarks of quality writing. Knowing when and how to use terms like "Today's" reflects attention to detail and mastery of language, which are essential in both academic and professional contexts.

Examples in Context

To further clarify, let

's look at some examples:

  • Correct: "Today's meeting has been rescheduled." (The meeting of today)
  • Incorrect: "Todays meeting has been rescheduled." (This suggests a plural form of today, which doesn't make sense in this context.)

In the first example, "Today's" correctly indicates that the meeting belongs to or is associated with today. The second example, however, is incorrect as it implies a plural form of 'today,' which is not the intended meaning.


The difference between "Today's" and "Todays" might seem minor, but it's these little details that sharpen the precision and clarity of our communication. Remember, "Today's" is the way to go when you're referring to something belonging to or associated with today. As for "Todays," it's a path less traveled, and rightly so, given its very specific and rare use in the English language.

Frequently Asked Questions

How can I remember when to use "Today's"?

Think of "Today's" as indicating something specific to today. If you can say "of today" or "belonging to today," then "Today's" is your go-to choice.

Is "Todays" ever correct in formal writing?

"Todays" is rarely correct and is generally considered a mistake in formal writing. It would only be correct in a poetic or highly stylized context where 'today' is used as a plural noun.

Can "Today's" be used in any

context other than possession? "Today's" is primarily used to denote possession. It's not typically used in contractions or other grammatical forms.

Does the misuse of "Today's" vs "Todays" affect the readability of a text?

Yes, incorrect usage can lead to confusion and disrupt the flow of reading, making it harder for the reader to grasp the intended meaning.

Are there similar grammatical nuances with other days of the week?

Yes, similar rules apply to other days of the week. For instance, "Monday's plans" (correct) versus "Mondays plans" (incorrect). The apostrophe indicates possession or association with a specific day.

Elevate Your Writing with Our Expertise

Struggling to navigate the complexities of English grammar in your writing? Our expert content writing agency is here to help. We specialize in crafting SEO content that's not only engaging but also grammatically impeccable. With unlimited revisions and a commitment to excellence, we ensure your content is clear, compelling, and correct. Let us elevate your writing to new heights!

Grow sessions and drive revenue for your eCommerce brand

Get a demo and discover how eCommerce brands use Strategically AI to drive sessions, grow revenue, and reduce reliance on paid ads.