You've labored over your blog, and the end is in sight.
You just need to tie it all together with a succinct but informative, compelling but accurate, short but sweet conclusion. Easy, right?
Well, kind of. Along with intros, conclusions are often the hardest part of the article to write. It's the lasting memory the reader will have of your content, so (no pressure), but getting it right is a bit of a big deal.
This blog will guide you through 7 simple techniques for ending your blog confidently.
But first, why should you trust us?
We're Strategically, we've written more than 10 million words of content on every topic imaginable. From salesy conclusions to informative summaries, we've done it all. Here are the top 7 techniques that are sure to leave your reader wanting more.
7 Ways to Write a Compelling Conclusion Paragraph
Writing a compelling conclusion for your blog post is not as daunting as it may seem. With the right approach, you can craft a conclusion that not only wraps up your post neatly but also engages your readers and prompts them to take action. Let's delve into seven effective ways to write a conclusion that leaves a lasting impression.
1. The Sell Conclusion
The Sell Conclusion is a powerful way to wrap up your blog post. It's all about persuading your readers to take a specific action, usually related to your product or service. This could be anything from buying a product to signing up for a newsletter or booking a consultation. The key here is to make the action you're promoting directly relevant to the content of your blog post.
Example:
If your blog post is about the benefits of organic skincare, your Sell Conclusion might encourage readers to try out your organic skincare range. You could highlight the benefits they'll gain from using your products and perhaps even offer a special discount code as an extra incentive.
But, the Sell Conclusion isn't about hard selling. It's about providing value to your readers and showing them how taking this action can benefit them. It's a subtle yet effective way to promote your offerings while also satisfyingly concluding your blog post.
2. The Further Resources Conclusion
The Further Resources Conclusion is a fantastic way to keep your readers engaged and wanting more. This method involves providing additional resources or references related to your blog post's topic. It's like giving your readers a treasure map to more valuable information.
Example:
If your blog post is about the benefits of a plant-based diet, you could conclude by saying, "For more information on plant-based diets and recipes, check out these articles." Then, provide links to other relevant posts on your blog or trusted external sources. This not only adds value to your post but also encourages readers to spend more time on your site, which is beneficial for SEO.
The goal is to make your blog a one-stop resource for your readers. By offering them more resources, you're showing that you care about their learning and growth. This can help build trust and loyalty, turning casual readers into dedicated followers.
So, don't hesitate to share the wealth of knowledge; the more your readers learn, the more they'll appreciate your blog.
3. The Discussions Conclusion
The Discussions Conclusion is a unique way to wrap up your blog post. It's all about sparking a conversation with your readers. Instead of just summarizing your points, you pose a question or a thought-provoking statement that encourages your readers to think more deeply about the topic. This approach can be particularly effective if your blog post is on a controversial or complex subject where there's room for debate.
Example:
If your blog post is about climate change, you could end with a question like, "What steps are you taking to reduce your carbon footprint?" This not only encourages readers to reflect on the information you've provided but also invites them to share their thoughts and experiences. It's a great way to foster engagement and keep the conversation going even after the blog post has ended.
The goal of the Discussions Conclusion is not to have the last word but to pass the baton to your readers. It's about creating a space for dialogue and learning from each other.
Next time you're stuck on how to end your blog post, why not try the Discussions Conclusion? It might just be the perfect way to wrap things up.
4. The Related Links Conclusion
The Related Links Conclusion is a clever way to keep your readers engaged and exploring your site. This method involves providing links to other relevant articles or resources on your blog or website.
It's like saying, "If you enjoyed this, you might also like these." This approach not only keeps your readers on your site longer, but it also increases the chances of them finding additional value in your content.
Example:
If you've written a blog post about the best hiking trails in the U.S., your related links conclusion could include links to your other articles on camping gear, wildlife photography, or trail safety. This way, you're offering more depth and breadth to the topic, keeping your readers interested and engaged.
The key to using related links successfully in a conclusion is relevance. The links you provide should be closely related to the topic of your blog post. This ensures that your readers will find them useful and interesting, and it increases the likelihood that they'll click on them.
5. The Share Request Conclusion
The Share Request Conclusion is a powerful way to extend the reach of your blog post. This type of conclusion invites your readers to share your content on their social media platforms or with their friends and colleagues. It's a simple yet effective method to increase your blog's visibility and impact.
Example:
You could end your blog post with a statement like, "If you found this article helpful, we'd appreciate it if you could share it with your network." This not only encourages your readers to share your content but also subtly communicates that your content is valuable and worth sharing.
The key to a successful Share Request Conclusion is to make it easy for your readers to share your content. Ensure your blog or website includes one-click share buttons for popular social media platforms. This way, your readers can share your content with just a click, increasing the chances of your blog post reaching a wider audience.
6. The Sign Up Conclusion
The Sign Up Conclusion is a powerful way to wrap up your blog post. The beauty of this approach is that it capitalizes on the reader's interest and engagement. They've just finished reading your post, they're invested in the topic, and now you're offering them a way to stay connected and continue learning. It's a win-win situation.
Example:
This method involves inviting your readers to sign up for a newsletter, podcast, or any other regular content you offer. It's a call to action that can be particularly effective for news pieces or articles that provide high value to the reader.
Remember, subscribers are valuable assets. They've shown loyalty and interest by signing up, and you can keep them engaged with regular content. So, don't miss the opportunity to turn your readers into subscribers. Use the Sign Up Conclusion to keep them coming back for more.
7. The 'Up Ahead' Conclusion
The 'Up Ahead' conclusion is a great way to keep your readers engaged and looking forward to your future content. This method involves giving a sneak peek of what's coming next on your blog. It's like a trailer for an upcoming movie, creating anticipation and excitement.
Example:
For instance, you could say, "Stay tuned for our next post, where we'll delve into the art of writing compelling introductions." This not only keeps your readers hooked but also encourages them to revisit your blog.
Remember, the key to an 'Up Ahead' conclusion is to be intriguing but not give too much away. You want to pique your readers' curiosity without spoiling the surprise. This is one effective way to write a conclusion that keeps your audience coming back for more.
Conclusion (See What We Did There?)
In wrapping up this comprehensive guide on how to write a blog conclusion, we've explored seven different ways to conclude a blog post. Use the tools and strategies we've discussed here to craft a conclusion that will leave your readers with a lasting impression and a clear understanding of your blog post's key points.
When you sit down to write your next blog post, which technique will you use?
