Quality Legal Web and Blog Copy

Producing legal content requires writers who are exerts in the subject —.otherwise, you risk undermining your law firm's image.. 

Legal writers must have a deep-rooted understanding of the major fields of law to deliver relevant and accurate copy. As a legal expert, you want to ensure that the content you receive is the best bar none. So, work with the best content creation partners to get your hands on content that boosts traffic, converts, and informs prospective clients about your services effectively and efficiently. 

If you’re a law firm owner, you know that high visibility on the web is a must in today’s competitive world. People (i.e., prospective clients) may never have heard of your legal services before. When they need legal advice, they will contact a law firm they haveI heard of — most likely one of your main competitors.

Consider content as the face of your firm and confirmation of your legal expertise. Keep in mind, also, that copy can be used as an ice-breaker in your relationship with tour prospects. In recent years, new technologies and consumer habits have emerged and traditional person-to-person and face-to-face services have largely moved online. You need to take advantage of this and gain a foothold in this contemporary way of approaching prospects. 

If you need high-quality legal content that’s always informative and accurate, you need to consider partnering with us at Strategically. We’re one of the UK’s leading content writing agencies. We’ve written over 8M+ words of content, including legal copy. In addition, we only employ the very best writers and that's why we can promise to produce awesome content every time. 

Our freelance writers have the expertise to produce any form of relevant content. Whatever you need, we’re here. For example, you may want to rewrite an existing article or edit the content a third-party writer delivered. That’s fine. We can do it, too. Just reach out to us, and we promise to help you out as soon as possible.

Without a doubt, legal content is complex and quite technical, often filled with hard-to-understand terminology and phrases. On top of that, legal copy is mostly targeted at people who understand such content, meaning that the average prospect might not be able to grasp every sentence or paragraph. This can mean you will lose potential clients because leads won’t convert if they don’t understand what they read. 

You need to find the right balance between presenting yourself as an authority in your field of the law and stooping down to your average consumer’s level to ensure what you’re saying makes sense.

Fortunately, at Strategically, our legal writers can produce free-flowing content that’s engaging and easy to understand. To put that differently, we can produce content your target audience wants to read and get informed about. Let us create copy that encourages prospects to save and remember your details and not hesitate to contact you in case of need. We’ll omit the jargon and make complicated legal concepts digestible.

A lot of law firms come to us to help them create their website content. And it makes total sense. Writing takes time and instead of writing, you should be spending your time practising law, helping out as many clients as possible and increasing profits. Successful law firms publish daily blogs daily — not something that can be done by lawyers busy in courtrooms. 

So, what’s the solution? 

That’s an easy one. 

You need to focus on outsourcing your content to legal copywriters, such as those we employ at Strategically. By doing so, you can focus on retaining new prospects and providing high-end legal services without worrying about writing engaging blogs. On top of this, by working with an accredited agency solution like us, you ensure high-quality content. So, don’t waste time — contact us to catapult your content into new levels of effectiveness.

The online cosmos is increasingly packed with superficial content that hasn't been cross-checked and is largely without substance. The web features so much generalised, non-specific content that prospects end up scratching their heads because they haven't found the answer they were looking for. This type of copy alienates visitors instead of converting them. In other words, empty content that doesn’t offer helpful information wastes the prospect’s time, turning them off. 

As expected, Google considers the quality of a law firm’s content as the most critical factor in search rankings. For that reason, to convert prospects, most renowned law firms publish only in-depth content that’s both informative and straightforward to read. .What’s more, Google has started penalising websites with generalised and woolly content, and this can result in a 20-30% drop in traffic. 

Fortunately, our agency can produce informative legal content addressing real issues and offering prospects substantive solutions. On top of that, through our copy, we aim to provide guidance to legal clients that will encourage them to reach out to your law firm and make use of your legal services. Furthermore, we can discuss topics that attract visitors to your website, use keywords to promote SEO, comply with rules about law firm advertising, and demonstrate your expertise and ability to communicate clearly with prospects. 

Finally, we guarantee that we’ll reflect the ethos of your law firm. Thanks to our collective marketing and content writing experience, we’re real experts when it comes to optimising law firm websites. So, feel free to give us a call or send us an email. We’d be more than happy to hear from you! 

An effective content strategy is paramount for any legal information portal or legal website. Your digital marketing strategy doesn’t need to be elaborate or excessive in the information it provides but your website should feature relevant and high-end content.

If your content isn’t informative, search engines will bypass it. But what is content? A few years ago, an occasional or weekly blog post might’ve been enough to keepyou in the top spots of the search engines. Today, however, frequent blog posts are what you need, as they’re an efficient and low-cost way of connecting key phrases to your legal firm for SEO. Additionally, high-quality YouTube and TikTok videos have lowered viewers’ attention spans, meaning you need to post content that’s dynamic and easy-to-read from the first sentence. Otherwise, your online presence will become obsolete. 

Our content agency, Strategically, employs the best content writers and marketers. Our partners know how to produce articles, white pages, and blogs that are both informative and actionable. And to meet Google’s SEO demands, the best SEO practices are followed, helping your firm climb the Google ladder and generate qualified leads.

Our SEO team reviews every piece of content produced by our copywriters, and, of course, if you don’t like what you receive, you’re welcome to ask for revisions. We optimise your website or legal portal and help it do well by the Google algorithm.

We know just how to write content that turns prospects into paying customers. So, if you’re looking for a complete writing solution that can increase your firm’s visibility on Google’s search engine and convert prospects, you’re in the right place. All you have to do is get in touch, and we’ll assign you one of our best legal writers to cover your content needs. 

Even if you’re a big law firm, you might fail to generate results due to poor content decisions. In fact, large law companies or law portals make some common mistakes when creating and publishing legal content on a daily basis. Here is what to avoid: 

Spelling errors: Any article that has misspellings or grammatical errors is an immediate turn-off for prospects, as it doesn’t instil client confidence. On the contrary, the more errors in your blogposts, the less of an authority you look to consumers. Golden rule: ensure the content on your website is 100% free of spelling, grammar and punctuation errors. 

Lack of depth: Let’s clarify something: Writing streamlined content doesn’t mean simplistic. Similarly, writing in a non-technical language doesn’t mean you won’t address sophisticated legal issues. Your copy, therefore, has to have depth and provide information that a prospect cannot easily find with a Google search. You must offer informative, accurate, but understandable content. This way, you present yourself as a legal expert who knows how to communicate complex subjects in a reader-friendly manner. 

Topics no one’s interested in: If your topics aren’t of any interest to the audience, visitors will simply leave your website. Try to publish engaging and interesting legal topics to consumers and avoid wasting their time.

Lack of SEO: Lawyers are true masters when it comes to representing people in courtrooms or writing legal issues, but they’re not experts in SEO optimisation. So, you mayu publish highly curated content, but it won't gain traction or traffic if you don’t have SEO knowledge.  

Wrong content: If your content is inaccurate, prospects won’t trust you and will avoid using your legal services. It's that simple, and brutal. You may be able to review the content of your in-house legal writing team, but working closely with a dedicated content writing solution, like Strategically, can be better, as agencies employ expert legal writers that double-and-triple-check all the content they deliver. 

We research, write, edit, and proofread content as a managed legal writing solution. Here’s some more detail:

Jargon-free content - Legal content is complex by nature, so it makes sense that most people might not be able to comprehend it. Consequently, we write such content in an easy-to-understand manner.

100% authentic - We know how important authenticity and originality are when it comes to content. We ensure content is not plagiarised by running through a high-end plagiarism checker.

SEO - To generate qualified leads and boost your website’s traffic, you need perfectly optimised copy. For this reason, we use Surfer SEO, a great SEO optimisation tool. 

Professional writers - Our legal writing team crafts engaging and informative content. Over recent years, we’ve written thousands of legal pieces for some of the most renowned legal firms and legal information portals. On top of that, we only hire the writers with the greatest legal writing skills to ensure the content we deliver is always perfect.

Edited and proofread content - Our content always passes through a number of editing and proofreading stages before we deliver it. We always ensure that what you receive meets your high standards. And if it doesn't, we offer FREE revisions. 

Unlimited revisions - Web copy can definitely be subjective. So, if you’re not entirely happy with our content, you can offer us valuable feedback. This can help us to sharpen it to match your target audience, brand voice, or ethos as a legal firm. And, the best thing is that we don’t charge for revisions. They’re free. So, be sure to take advantage of this service! 

Ordering your content couldn’t be any easier, as the whole process takes just six steps: 

Step 1: Send your titles, brief, and keywords

As you order the type of content and define the number of words, don’t forget to also forward your brief and chosen keywords. Additionally, informing us about your preferred titles is a good idea, too. 

Step 2: We work on a detailed outline

We use your information to create an in-depth outline for our writers to follow. Be as detailed as possible in your brief. 

Step 3: You give us the green light

Before we begin writing your content, you get to see the outline and approve it. If it doesn’t meet your expectations, you can ask us to change it. 

Step 4: We write and edit the content

This is our moment to shine. Once you give us the go-ahead, we write, edit, and proofread your ordered content. Of course, before we even begin writing, we research your topic again to ensure we’re on the right track. 

On that note, bear in mind that our writers, while experienced subject specialists, are not lawyers! But they will do everything in their power to explain relevant regulations correctly.

Step 5: We return the final draft

You receive your content on time and schedule, as agreed. The copy is usually a shared online document on which you add your comments and feedback for our writers to see. 

Step 6: Implementing feedback

If required, you’re free to make direct edits on the completed draft as stated above. Once you’ve made your edits, we return the copy to you, and it’s ready to be published. 

An inhouse legal writer produces legal documents or draft agreements as a rule of thumb. That said, a legal content writer, like the writers we employ at Strategically, crafts high-end legal blog posts, articles, white pages, and so on. In other words, legal content writers do not produce legal documents themselves — we’re not lawyers.

Our legal writers can produce a vast range of content, such as blogs and white papers, in various fields of law. In fact, these are the fields we cover as an agency:

• Administrative law
• Business law
• Criminal law
• Civil rights law
• Corporate law
• Entertainment law
• Family law
• Health law
• Environmental law
• Real estate
• Tax law
• Employment law
• Intellectual property law

We can also create compelling content like eBooks, brochures for your legal services, legal analysis, or press releases. So, if you need such content, don’t hesitate to reach out to us for a quote. 

This depends on the legal writer you choose to work with. Mostly, independent freelance legal writers charge either per hour or per project. That said, keep in mind that the number of words, the inclusion of SEO optimisation, and the amount of legal research needed will also add to the final price. Regrettably, this makes it challenging to determine how much you’re going to end up paying for your content. You don’t know how much time a freelance writer needs to write a legal blog, for example, or how much they’d charge to take care of your monthly content needs. 

At Strategically, we make it easy for you to budget your content needs because we offer an upfront per-word fee. There are no hidden costs, and we don’t charge for revisions. This means that with us, you’ve nothing to fear, as you know what you are going to pay from the off. In contrast, with freelancers or generic agencies, you cannot be sure if the price you’re given is final.

Above all, legal writers need to be knowledgeable and able to create digestible, easy-to-read content. They need to have a deep understanding of the legal industry, such as regional and national laws, and court proceedings. Additionally, legal writers should possess research abilities, excellent communication skills, and have an attention to detail. 

Simply put, a legal writer is required to conduct research related to their writing. They must know how to find information from reputable sources and then engagingly relay this information using proper citations. Having top-notch communication skills is also a must, as legal writers need to stay in touch with clients when working on their content. In addition, having active listening skills is essential, too, as they need tofully understand the client's content needs. 

Finally, being meticulous and having attention to detail is paramount.

If you choose a content writing solution, such as Strategically, you ensure that the legal writers you cooperate with meet the above criteria. So, don’t hesitate to give us a call or send us an email. We’ll do everything within our power to help you with your legal content needs.