Eye-catching product description writing services

Product descriptions that sizzle from a team of dedicated content writers.
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Starting at $649 per month

Hundreds of satisfied clients

We've produced over 2M words of content, making 250+ clients happy.

Stars

Read what our customers are saying about Strategically

Independent Audit

“Recommendations are precise and to the point, always linking to the end business results. Strategically go above and beyond explaining complex concepts and strategies, that are transformative to any business and at the right price point as well.”

ABTasty

“Great experience - professional, high quality work! Great writer, autonomous, with good ideas and excellent execution.”

Gmelius

“It’s been great working with Strategically. They quickly got an understanding of our industry: our solution, users, and goals. And produced great content, always on time.”

Let our content writers create your product descriptions as you curate your new collection

100% original. Managed service. Get started today

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Placing an order is super simple

Ordering content from Strategically is an easy, simplified, and straightforward process.

Customer-driven and SEO-focused content

Plan

We create a deeply customised, data driven SEO strategy to power your sales.

Create

Your articles are prepared by an expert writer, proofread and passed through a plagiarism checker.

Optimise

We integrate your provided keywords into your blog posts to ensure they are optimised for SEO.

Expert product description content for any eCommerce store

If you need seasoned product description writers, read on.

Great product description writers are hard to find. And if you do find them, they can be costly, charging more than you can afford. On top of this, with freelance product description writers, you can never be sure that the delivered content will be as expected. In other words, you cannot know if the product descriptions you’ll receive will accurately represent your product, help it rank high in search results, and assist the consumer in finding the product they need. 

If you work with a content writing agency, such as Strategically, on the other hand you can rest assured that your product descriptions will be as perfect as possible. In the rare case our content descriptions misrepresent your goods or aren’t helpful to the consumer, you can ask for FREE revisions. Once you give us the cue, we’ll re-write the descriptions to ensure they meet your expectations and needs.

We’ve produced over 2M words of content for eCommerce stores active on Amazon marketplace, eBay, and Etsy. We’ve helped those stores scale their content by composing accurate SEO-optimised descriptions.

We get that your eCommerce shop wants to increase its sales, boost its traffic, and beat the competition. Let us work on your product descriptions to make them actionable and engaging enough to entice prospects to convert. We can also create blog posts, buying guides, and other high-value copy to make your visitors keep coming back to your store. 

Reach out to us for a quote! 

Why choose Strategically to create your product description writing service?

Engaging and actionable product descriptions

Product descriptions describe what each product has to offer to potential consumers. Successful product descriptions should convince shoppers why they should buy the product. Because the eCommerce industry is so vast, the way your product description looks and reads determines whether you’ll sell your product successfully. 

Above all, a product description should be actionable, engaging, and adhere to the “The Five 5W’s”:

  • WHO - Defining your target audience is crucial to the success of your eCommerce store. Once you know the customers you’re selling your products to, you can correctly create product descriptions that benefit their needs. 
  • WHAT - You have to showcase the best features of your products to have a chance to stand out from the competition. 
  • WHERE - Before a consumer can reach out and purchase an item or service from your store, they must know WHERE the product can be used. Describing your product’s purpose enticingly and practically is so important. 
  • WHEN - When’s your item best used? Show this through your product descriptions. At the same time, indicate how your product can benefit the customer through its convenience and efficiency. 
  • WHY - Mention WHY purchasing this product is necessary for a shopper. For this, you’ll need to cooperate with high-end product description writers to avoid your descriptions sounding salesy and cheap. 

At Strategically, we stick to “The 5 W’s Rule,” so you’ve nothing to worry about when you partner with us.

Feel free to contact us to learn more.

SEO-optimisation to rank higher in search results

You may have the best products in your field but, if they don't appear in search results, consumers won't find them. To help your products rank high, you need optimised descriptions. We can help with that. 

As a successful writing agency, we’re experts in optimising content for SEO purposes, helping it rank as high as possible, whether in Google’s search results or on Amazon. We don’t just blindly add relevant keywords to product descriptions but utilise an in-depth SEO strategy to increase each product description’s reach. Rest assured that we can create highly SEO-optimised descriptions to drive sales and grow your revenue.  

Understanding the end-user

As previously stated, when you’re working on your product descriptions, bear in mind that they shouldn’t be single-purposed (i.e., just to sell). They must avoid being over salesy. Your descriptions need to understand the end-user, the prospective consumer. This can be done by showcasing the features that will benefit them. In order to make sales, your product descriptions should solve your target audience’s pain points. 

Writing product descriptions isn't easy — it requires expertise. Partnering with Strategically is a surefire way to ensure high-quality product descriptions that consider buyers’ needs. This can be a key differentiator and help your eCommerce store gain consumers’ trust and outperform competitors.

Product description writing services: what’s included

Unlimited revision policy - Our agency offers a generous unlimited revision policy. If our content could be better, we’re up for it! What we really love is improving our content and making it sharper. We won’t stop working until we tailor our copy to your exact requirements. 

Plagiarism free - We run our content through a plagiarism checker to ensure its originality.

Dedicated account manager - We’re sure you’ll have lots of questions during the content creation process. For this reason, we pair you with a dedicated account manager who can answers your questions and pass your feedback to the writing team. 

Expert writing team - We employ only the best writers to ensure clarity and fluency.

Proofread and edited content - The delivered content will have been rigorously edited and customised to match your company’s voice and values.

Keyword research and SEO optimisation - To optimise content, we use Surfer SEO, a tool that helps us employ only the best SEO practices to deliver your copy in a timely manner.

Our services

Our product description writers can assist you with these forms of content:

  • SEO-friendly product descriptions
  • Product specifications
  • Product reviews
  • Product photos
  • Manufacturer descriptions
  • Blog posts
  • SaaS content
  • White papers
  • Evergreen content 
  • Landing pages
  • Social media posts

FAQs

What does a product description writer do?

Product description writers do just what their job title says — they write product descriptions. These are published on eCommerce stores, such as Amazon, eBay, or Etsy. In addition, expert product description writers, like those we employ at Strategically, tell stories through their descriptions or answer common questions. Above all, they manage to establish a connection with the target audience. 

An expert product description writer can boost an online store’s ranking in search engines and bring more traffic and leads to it. Keep in mind that a good product description must also reflect a brand’s image and values.

How much does a product description cost?

If you choose to work with freelancers, you might be charged on a per-project or per-hour basis. You can never be sure what you’ll end up paying for your product descriptions and freelancers may charge extra for revisions. It’s so easy to go over budget. 

With Strategically's writing content creation solution, you’ll be paying upfront without any hidden fees. What you order is what you’ll receive. We offer SEO-optimisation (highly recommended) at a small extra cost. We also have an unlimited revision policy, meaning we’ll keep working on your content, adding touch-ups, until you’re 100% satisfied.

Who benefits from product description content?

A good (and accurate) product description helps your shoppers make smart buying decisions. It offers details about the chosen product and helps a conSumer understand if a product can satisfy their needs and wants. If consumers purchase products from your store based on accurate product information, they won’t come back requesting returns, saving you time, hassle, and energy.

A store owner can benefit significantly from SEO-optimised product descriptions. The better the SEO optimisation, the higher the listings will rank in search listings and the greater the likelihood consumers will view them. So, with proper optimisation, you can prevent refunds and increase your sales. In other words, product descriptions enhance the customer experience by making your store look more professional while, at the same time, helping you sell your product. 

How great is that?

Why choose Strategically to write the descriptions of your products?

Strategically is one of the UK’s top writing agencies, which means we have the resources and experience to produce actionable product descriptions. We employ only the best product description writers to ensure our delivered descriptions will always meet the requirements of our clients. 

We've written over 2M words of content during our content creation journey, including thousands of engaging product descriptions for some of Amazon’s and Ebay’s most successful sellers. If anyone knows how to produce descriptions that help listings stand out from the competition, it’s us.


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