14 May 2024
11 min read

How to do link building for eCommerce

In this guide, we'll delve into the nuances of building high-quality links that add value to your site and enhance your SEO content. We'll explore proven link building tactics, discuss the characteristics of valuable backlinks, and even tackle common challenges you might face in your eCommerce link building journey.

Whether you're a seasoned website owner or just getting started, this guide will equip you with the knowledge and tools you need to create a robust link profile for your eCommerce site. So, buckle up and get ready to take your link building strategy to the next level!

Link building is a powerful tool that can significantly enhance your site's visibility and credibility. It's not just about having a well-designed eCommerce site; it's about making sure that site is seen and trusted by potential customers. Understanding the importance of link building for eCommerce sites is the first step towards creating a robust online presence that drives traffic and boosts sales.

Link building is a strategic process that involves acquiring links from other websites that lead back to your own. It's like constructing a network of digital bridges that guide users and search engines to your eCommerce site. This process is vital for eCommerce businesses as it can improve search engine rankings, drive organic traffic, and establish domain authority. However, it's not just about quantity; the quality of the links you build matters significantly.

Link building is a crucial component of eCommerce SEO, acting as a digital bridge that connects your eCommerce site to the rest of the online world. When other websites, especially those with high domain authority, link back to your site, it's like a vote of confidence in your content. This not only drives organic traffic to your eCommerce site but also boosts your site's credibility in the eyes of search engines.

Search engines like Google use these external links as a significant ranking factor. They view each link back to your site as an endorsement of your content's quality and relevance. The more quality links you have, the higher your eCommerce site will rank in search engine results pages (SERPs), making your products and services more visible to potential customers.

Link building can also help you establish your eCommerce brand's authority in your industry. When authoritative websites link to your site, it signals to both search engines and users that your content is trustworthy and valuable. This can enhance your brand's reputation and make you a go-to source for information in your niche.

However, it's not just about getting as many links as possible. The effectiveness of your link building strategy largely depends on the quality of the links you acquire. Links from relevant, authoritative websites carry more weight than those from low-quality or unrelated sites.

Link building for eCommerce sites is not just about accumulating a large number of links. The real secret to effective link building lies in the quality of the links you acquire. A single high-quality link from an authoritative website can be far more beneficial than a dozen links from low-quality sites.

The concept of 'quality over quantity' is especially relevant when it comes to link building for eCommerce. The search engines, particularly Google, are increasingly sophisticated in their ability to evaluate the quality of a link. They don't just look at the sheer number of links pointing to a site. They also consider factors such as the relevance of the linking site, the context of the link, and the authority of the linking site.

For instance, a link from a well-respected industry blog that is directly relevant to your eCommerce niche will carry far more weight than a link from a generic directory site. Similarly, a contextual link - that is, a link that is embedded within a piece of relevant content - is more valuable than a link that is simply listed on a page with no surrounding context.

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Not all links are equal. Let's examine the characteristics of high-quality backlinks, exploring how authority, relevance, context, and diversity play crucial roles in determining a backlink's worth.

By understanding these elements, you can refine your link building strategy and ensure your efforts yield the best possible results.

Authority and Trust

When it comes to mastering link building for eCommerce, understanding the concept of authority and trust is crucial. Authority, in the context of link building, refers to the strength of the backlink profile of the entire domain the link is coming from. It's like the reputation of the referring domain in the eyes of Google and other search engines.

An authoritative website, such as WebMD, has a diverse backlink profile with numerous quality links from a wide variety of sources. These authoritative sites have earned a high level of trust from users, referring domains, and search engines alike. This trust is often reflected in metrics like Domain Rating (DR) or Domain Authority (DA), which are used to measure the overall authority of a website.

A link from an authoritative website carries a lot of weight. It's like a vote of confidence from a trusted source, signaling to search engines that your eCommerce site is trustworthy and reliable. This is why a key part of any link building strategy is to aim for links from authoritative websites.

However, it's important to note that a link can still be of high quality even if it's high in authority but relatively low in relevance or power. The key is to have a balanced mix of links with varying degrees of authority, relevance, and power. This not only helps to build trust in your site but also drives organic traffic, improving your eCommerce link building strategy.

Relevance and Context

When it comes to link building for eCommerce, the relevance and context of backlinks play a significant role. Google's algorithm is smart enough to discern the relevance of the links pointing to your site. It's not just about having a high number of backlinks; it's about having backlinks that are contextually related to your eCommerce site's content.

Relevance is determined by how closely the content of the linking page matches the content on your page. For instance, if you run an eCommerce site selling organic skincare products, a backlink from a blog post discussing the benefits of organic skincare would be considered highly relevant. This relevance tells Google that your site is a credible source of information on the topic, which can boost your search engine rankings.

Context, on the other hand, refers to the placement of the backlink within the content. A contextual link is a backlink that's positioned within a paragraph of relevant information. For example, if your eCommerce link is embedded in a blog post discussing organic skincare, it's more likely to be seen as valuable by Google. This is because the link is surrounded by related content, making it more meaningful and relevant to readers.

The anchor text, or the clickable text of a link, also contributes to the context. It's ideal to use exact match anchors, which is anchor text that matches your keywords. This ties into on-page optimization and the relevance factor of quality links.

When it comes to mastering link building for eCommerce, understanding the concept of natural link diversity is crucial. This is the practice of earning various types of links organically, which sends a strong signal of naturalness to Google. It's like a shield that prevents algorithms from detecting any predictable patterns in your link profile.

To achieve this, your link building strategy should incorporate many different types of links. For instance, your link profile could contain a mix of blog posts, social media links, guest posts, and more. However, it's important not to overload on any specific type of link.

Another key aspect of natural link diversity is anchor text diversity. Anchor text is the clickable text of a link and is part of on-page optimization. Overusing exact-match anchor text can be detrimental. Instead, use variations of keywords and a mix of branded, generic, or naked anchors.

Diversifying your link profile can also be achieved by using social signals or writing reviews. These tactics can be particularly useful for your eCommerce website.

It's crucial to avoid link schemes and unnatural link patterns. These practices can lead to penalties from search engines, damaging your eCommerce site's ranking and reputation.

Link schemes are manipulative tactics aimed at artificially inflating a site's backlink profile. They often involve buying or selling links, excessive link exchanges, or using automated programs to create links. These practices are frowned upon by search engines and can lead to severe penalties.

The goal is to build a link profile that appears natural to search engines. This requires a thoughtful and strategic approach to link building, prioritizing quality over quantity and long-term success over quick wins.

In the vast world of eCommerce, mastering the art of link building is a must. It's a complex task, but with the right tactics, it can significantly boost your site's visibility and credibility. In this section, we'll delve into some proven link building tactics for eCommerce websites that have been tried and tested by industry experts. These strategies are not just about getting links; they're about building relationships, adding value, and enhancing your brand's online presence.

From creating linkable assets to leveraging blogger outreach, exploring niche edits, and utilizing product reviews, each tactic has its unique approach and benefits. These strategies are designed to help you build a robust link profile, improve your search engine rankings, and drive organic traffic to your eCommerce site. Let's dive in and explore these tactics in detail.

1. Create Linkable Assets

Creating linkable assets is a cornerstone of an effective link building strategy for eCommerce websites. Here's how you can do it:

Identify Your Niche: Understand your audience and the type of content they value. This could be anything from how-to guides, best-of lists, or even industry reports. The key is to ensure that the content is relevant and valuable to your niche.

Create High-Quality Content: Once you've identified your niche, it's time to create high-quality content. This could be in the form of blog posts, infographics, or even videos. Remember, the goal is to create content that others would want to link back to.

Promote Your Content: After creating your content, it's crucial to promote it. Reach out to industry leaders, social media platforms, and other relevant blog posts that would benefit from sharing your content.

Monitor Your Success: Use tools like Google Analytics to monitor the success of your linkable assets. This will help you understand what type of content is attracting the most links, and you can then focus on creating more of such content.

Iterate and Improve: Link building is a continuous process. Always look for ways to improve your content and make it more link-worthy.

2. Leverage Blogger Outreach and Digital PR Campaigns

Leveraging Blogger Outreach and Digital PR Campaigns is a powerful link building strategy for eCommerce websites. This strategy involves reaching out to bloggers, journalists, and influencers in your industry and pitching your brand or product to them. The goal is to get them to write about your brand or product and link back to your eCommerce site.

Blogger Outreach: Blogger outreach involves reaching out to bloggers in your industry and offering them something of value in exchange for a blog post about your brand or product. This could be a free product, a discount code for their readers, or even a guest post on their blog. The key is to find bloggers who have a large and engaged audience that matches your target demographic.

The more creative and interesting your campaign, the more likely it is to get noticed. And the more attention you catch, the more backlinks you stand to earn. This strategy requires a good understanding of your industry and the ability to build relationships with journalists and bloggers. It may be challenging, but the potential rewards make it worth the effort.

3. Utilize Product Reviews and Affiliate Partnerships

Product reviews and affiliate partnerships are two powerful strategies to build links for your eCommerce site. Here's how you can leverage them:

Product Reviews: Reach out to bloggers, influencers, and industry professionals who are relevant to your niche. Offer them your product for an honest review. This not only gives you a backlink but also exposes your product to their audience. Remember, the review should feel natural and uncoerced. It's important to comply with Google regulations, so ensure the review is marked as sponsored if it is.

Affiliate Partnerships: Develop an affiliate marketing program that incentivizes website owners or influencers to promote your products. This not only drives sales but also generates natural backlinks. Choose the right partners to get links from high-quality sites.

These strategies are not just about building links. They are about building relationships. By consistently producing returns for publishers, you encourage them to keep writing about your brand.

4. Find Unlinked Brand Mentions

These are online mentions of your brand or product that don’t link back to your site. For example, a mention of your eCommerce brand that doesn’t link to your website. You can find these mentions using tools like or RankTank's Unlinked Mentions Finder. Once you've identified these mentions, reach out to the website owner and request a link. This strategy is effective because the authors are already familiar with your brand and may already like your product, making them more likely to link to your site.

In both strategies, it's crucial to demonstrate value when reaching out. Explain how a link to your product page benefits their website and their readers. Remember, effective link building for eCommerce is not just about getting links; it's about building relationships and adding value to the other party.

Navigating the complex world of link building for eCommerce sites can be a daunting task. The challenges are numerous, from creating link-worthy content to competing with eCommerce giants. However, understanding these obstacles and finding effective solutions is key to a successful link building strategy.

Building a strong link profile for an eCommerce site is no easy feat. It's a task that requires a deep understanding of SEO and a strategic approach. One of the biggest challenges that website owners face is creating link-worthy content. This is especially difficult for eCommerce sites, which often lack the kind of content that other websites might want to link to.

  • Competition is fierce. Big-name players like Amazon and eBay dominate the market, making it difficult for smaller eCommerce sites to stand out. These giants have a wealth of backlinks and high domain authority, making it seem nearly impossible for smaller sites to catch up.
  • Another obstacle is the time and effort required to create high-quality content. It's not enough to simply churn out blog posts or articles; the content needs to be valuable and relevant to your audience. This takes time, effort, and a deep understanding of your target market — or partnering with AI and SEO content platform, like us!
  • The lack of control over off-page link building strategies is another common challenge. Unlike on-page optimization, off-page link building is not always within the website owner's control. This can make it difficult to build a strong link profile.

Despite these challenges, it's important to remember that effective link building strategies for eCommerce are possible. It requires a smart approach, a focus on creating high-quality content, and a commitment to SEO best practices. With the right strategy, you can overcome these obstacles and build a strong link profile that drives organic traffic to your site.

Mastering link building for your eCommerce site is a crucial step towards achieving a higher rank on search engines and driving more organic traffic to your site. Remember, the quality of your backlinks matters more than the quantity. Focus on building a diverse, natural link profile that adds value to your site and enhances its authority and relevance.

Always keep in mind that sustainable link building is a continuous process, not a one-time task. Stay updated with the latest SEO trends, adapt your strategies accordingly, and never stop striving to improve your site's link profile. With dedication and smart work, you'll see your eCommerce site climb the ranks and achieve the success it deserves.

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