eCommerce content writing services

Reduce your CAC and grow your organic sales with our expert eCommerce content writing service

Trusted by hundreds of leading firms


Bespoke eCommerce content writing services on demand

From website copywriting to SEO content and strategies, Strategically offers a range of eCommerce writing services to skyrocket your organic sales.

AI content engine

Scale content creation & drive sales on autopilot.

SEO content writing

Reduce your CAC and grow your eCommerce sales with organic.

Website copywriting

Conversion-focused sales copy designed to compel & convert.

Content strategy

Uncover lucrative ranking opportunities for your store.

eCommerce case studies

How we help eCommerce companies like yours

We've worked with hundreds of companies to scale their organic traffic and reduce reliance on paid ads. Here are some of our results.

eCommerce case study

From 0 in revenue to over £1 million — in less than 12 months

See how we used content marketing to grow a sports eCommerce store from a standing start to over £1 million in a year.

eCommerce case study

Increased eCommerce traffic by 200% in 2 months

See how we helped a seasonal eCommerce store grow (yes, pun intended!) their lawn care business with SEO-optimized AI content.


Other industries we work with

Finance & accounting

Expert content for bookkeepers, accountants, and fintech.

B2B SaaS & tech

Technical content for developers, tech, and software companies.

Casino & iGaming

Casino affiliate content designed to encourage play.

Health & wellness

Accurate and factual health, lifestyle and wellness content.


Grow your online education website with expert writers.


Accurate and detailed writing for legal companies.

Human resources

Professional HR tech content writing services.

All industries

We write for a wide range of industries and companies.

eCommerce Content Writing Service: Expert Solutions for Your Online Store

Looking for an eCommerce content writer?

Having the right SEO web content is an essential component of any eCommerce digital marketing strategy. It’s crucial that your customers have confidence in your store and the quality of your products. Quality content is one of the best ways to establish trust and make faster sales, making content writing services a vital asset for any eCommerce business looking to thrive.

The eCommerce industry is incredibly competitive, which is why you can’t take the “less is more” approach when it comes to building your website’s content. It no longer cuts it just to have simple product descriptions and prices. Persuasive content will help you stand out from your competitors, establish yourself as an authority in your niche, and drive more sales.

How can you achieve this? The best method is to combine engaging content for consumers with content optimized for search engines. At Strategically, our expert eCommerce writers can work closely with you to produce a tailored eCommerce content marketing strategy that best fits your short- and long-term goals, including our specialized ecommerce content writing services.

We hire only the very best writers, enabling us to deliver eCommerce copy that exceeds your expectations. Our track record is excellent; we have helped over 250 businesses scale their content creation, including scaling Original Kettlebell from zero to £1 million in less than 12 months.

“We’ve had our best cohort ever in terms of student enrollments from organic blog traffic due to Strategically.”

Quincy Smith

Head of SEO,

testimonial image

We have a wealth of experience in creating eCommerce web content across a wide variety of niches, including home improvements, cosmetics and skincare, fashion, sports, technology, CBD, online education, and pets. We can assist with the copy for your site’s web pages, blog posts, product descriptions, how-to articles, and more.

“We are extremely impressed with the quality and promptness of Strategically’s work. All the required articles were written in an extremely professional manner and well-researched. We highly recommend them!”

Alexandra Enache, The Conqueror Challenges

Why choose Strategically for your eCommerce content?

Improve SEO performance with optimized eCommerce content

Good content marketing for your eCommerce online store delivers a major advantage in search engine optimization.

We'll work with you to consistently create high-value content for your relevant keywords, boosting your site's search rankings and gaining you traffic that you'd otherwise have to pay to attract with ads. This can help you make big savings with a better ROI than PPC.

Supply content for all occasions

We know that you'll need different content to attract customers at different stages of the buying journey — from the moment the customer becomes aware of a problem they're facing up to the moment they make a purchase. You'll need short, snappy content for visitors who are ready to make a purchase, and in-depth, informative content for potential customers who still need more information about a product before they can commit.

With our article writing services, we can create content for all areas of your online store — product pages (including product descriptions), category pages, your eCommerce blog, etc. We'll create content that offers valuable information to customers every step of the way rather than limiting customer touchpoints to the very last stage of the journey. This can help boost customer engagement, reduce cart abandonment and cost per acquisition, and increase website traffic.

Differentiate your brand

Unless you’re selling a unique invention, it's likely that you're facing strong competition in your eCommerce niche. At Strategically, we can devise a content strategy that differentiates you from your competitors, enabling you to showcase your brand's personality and encourage customer loyalty.

Scores of other eCommerce stores may sell the same product lines as you. Creating content that establishes your brand as unique and likable will encourage new customers to choose you over your competitors.

Deepen brand loyalty

Retaining customers can be almost as difficult as attracting new ones. If your customers have visited your site to make a specific purchase — and that purchase solves their problem — it can be challenging to encourage them to make additional purchases, especially if you sell a range of very similar products. 

With Strategically's eCommerce content services, you can strengthen your relationship with your customers and amplify brand loyalty. We'll help you provide educational, entertaining and inspirational content that builds lasting connections with your audience. 

Free up your time 

Running an eCommerce business can be incredibly demanding on your time. Start-up eCommerce owners have to deal with buying and shipping stock, managing orders, providing customer service, and keeping an updated record of finances — and all that's before you even consider sales and marketing responsibilities.

At Strategically, we can take over one of your most important responsibilities and handle your content marketing for you. We'll act as an extended member of your team, working according to your schedule and timeframes. Leave it to us, and rest assured that we'll provide content that exceeds your expectations.

eCommerce content service: Product description writing and more

Our services are specifically tailored to meet the unique needs and challenges of ecommerce businesses, aiming to attract and convert customers through optimized web content. We’re an all-in-one eCommerce content writing service, handling the entire research, writing and editing process

  • Expert writers - Our content writers have decades of combined experience writing for some of the biggest eCommerce sites in the world.
  • Optimised for search engines - We’ll optimise your blog posts and web pages using Surfer SEO, helping to generate leads and make sales through content marketing alone.
  • 100% original - We never write duplicate content for our clients. We run our copy through a plagiarism checker to ensure your eCommerce copy is 100% original.
  • Unlimited revisions - Our content creators take pride in their work. If something isn’t quite right, we invite you to provide feedback that will help us to sharpen your content based on your exact requirements.
  • Edited and proofread - Your custom content will be processed through multiple editing and proofreading stages before it is delivered to you.

Our eCommerce content writing process

There are six simple steps to ordering and receiving your eCommerce content. Our service boasts extensive experience with a wide range of e-commerce sites, ensuring versatility and customization in our content creation to meet the unique needs of each platform.

Step 1: Start with a discovery call

First, book a call with us to discuss your expectations from our eCommerce writing service.

Step 2: We will prepare a detailed outline

Once we know what you're looking for, we'll produce a detailed outline of your eCommerce content.

Step 3: You approve our outline

If you're happy with our outline, give us the go-ahead. If you have any suggestions or tweaks, now's your chance to make them.

Step 4: We write and edit content for your eCommerce site

Leave the next part to us. Depending on the size of your project and the amount of eCommerce website content you need, our writing and editing process may take several days or a few weeks.

Step 5: We send the completed draft to you

We'll deliver your work within the expected timeframe.

Step 6: You suggest, and we make revisions as needed

It's easy to request revisions to your copy — just make direct edits on the completed draft for the writer to see. We'll return the revised draft, ready for publication.

Frequently asked questions

eCommerce content writing, otherwise known as e-commerce writing, involves writing copy for an eCommerce website. When you think of eCommerce content, you may automatically think of product descriptions and category descriptions.

But there's more to it than that. To stand out in their niche, eCommerce companies need consistent, compelling content that establishes their brand's voice across their entire website.

Blog posts, guides, and articles discussing the latest industry news can bring in new, interested leads and boost sales. eCommerce content marketing needs to be an ongoing process for eCommerce sites to see success from this investment.

eCommerce content writers are professional writers who specialise in the eCommerce niche. An eCommerce copywriter can effectively write content across an eCommerce platform, including landing pages and other web pages.

Strategically's eCommerce copywriters are versed in how to write content that attracts organic traffic and boosts the online presence of eCommerce sites.

Let's say you're building an eCommerce website from scratch. Your website's template is in place — now you just need your content. What should you write?

There's so much to include on an eCommerce site. After writing product descriptions and unique content for your site's category pages, you'll also need content for:

  • A privacy policy
  • Shipping information
  • Landing pages
  • Email marketing
  • Seasonal sales/discounts
  • Company "about us"
  • Website blog
  • Order/size guides
  • Social media content

While some of this content will only need to be written once (and refreshed every so often), other content, such as blog posts and landing page content, will need regularly adding to or amending to suit your desired eCommerce content marketing outcomes.

An eCommerce content marketing agency specialises in content writing for eCommerce websites. You can work with an eCommerce content marketing agency on any project that requires high-quality content. Choosing an agency that specialises in content for eCommerce businesses makes sense if you're looking for an expert who knows exactly how to attract customers in your industry.

A content strategy involves creating high-quality, unique content aimed at particular target audiences, offering a solution to address their pain points. Your exact content strategy of choice will depend on your target audience (and how best to appeal to customers), your niche, your budget, and your desired outcomes. If you're uncertain about your eCommerce website content goals, we're happy to chat with you about your content creation options.

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