Blog/Ecommerce
14 May 2024
9 min read

How to outsource eCommerce content creation

This comprehensive guide is designed to help you navigate the ins and outs of outsourcing your ecommerce content creation. We'll delve into why it's a good idea to outsource, how to choose the right eCommerce content marketing agency, freelance writer, or AI content generation tool, and how to measure the success of your outsourced content.

Whether you're a small business owner or a marketing manager, this guide will show you how to leverage outsourcing to achieve your marketing goals and boost your ROI. So, are you ready to master the art of ecommerce content creation?

Let's dive in!

Understanding the Need to Outsource Content Creation

In eCommerce, understanding the need to outsource content creation is crucial. As businesses strive to carve out their niche online, the importance of high-quality content cannot be overstated. However, the process of creating such content is often resource-intensive and requires a specific set of skills.

Outsourcing content creation presents a viable solution to this challenge. It allows businesses to leverage the expertise of professional content creators, ensuring a steady flow of engaging and SEO-friendly content. This not only enhances a brand's online presence but also allows businesses to focus on their core operations. Let's delve deeper into why outsourcing content creation is a good way to achieve your marketing goals.

Why Outsource Content Creation?

  • Dedicated Focus: Unlike your in-house team, an outsourced writer's sole responsibility is to create content. This allows for quicker turnarounds and a consistent content production schedule.
  • Expertise: Hiring a content creator who specializes in content marketing ensures your content is backed by professional knowledge and expertise. This can significantly enhance the impact of your content, increasing your return on investment.
  • Cost-Efficiency: Outsourcing content creation is often more cost-effective than hiring a full-time writer. You only pay for the content you receive, making it a financially smart move for many businesses.
  • Access to Topic Experts: When you outsource content, you have the flexibility to work with a variety of writers. This means you can find an expert on a specific topic whenever you need one, ensuring your content is always high-quality and relevant.
  • Improved Content Strategy: By assigning different content production tasks to multiple writers, you can generate more content in less time. This not only increases your brand awareness but also allows you to communicate consistently with your target audience.
  • Time-Saving: Outsourcing content creation can save you hours each week, freeing up your time to focus on other important aspects of your business.

The goal is not just to create content, but to create content that resonates with your audience and drives your marketing goals. Outsourcing content creation can be a good way to achieve this.

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Choosing the Right Content Marketing Agency

Choosing the right website content marketing agency can be a game-changer for your ecommerce business. It's a decision that requires careful consideration and a clear understanding of your business's unique needs. This section will guide you through the process, providing insights on how to evaluate potential agencies and make an informed choice.

Factors to Consider When Choosing an Agency

When choosing a content marketing agency, there are several factors to consider.

  • Track Record: Look for an agency with a proven track record of delivering results. They should have a portfolio of successful campaigns, case studies, and client reviews that align with your marketing goals.
  • Strategy: Does the agency have a robust content marketing strategy? They should be able to articulate how they plan to achieve your objectives and demonstrate a deep understanding of your industry and target audience.
  • Specialization: Some agencies specialize in certain types of content or industries. If you're in a niche market, finding an agency that understands your space can be a huge advantage.

Choosing an agency is a significant decision. It's not just about finding someone who can write; it's about finding a partner who can help you achieve your marketing goals. So, take your time, do your research, and choose wisely.

Key Performance Indicators for Outsourced Content

Understanding and leveraging Key Performance Indicators (KPIs) can make a significant difference in your content strategy. These metrics not only provide a roadmap to your marketing goals but also help evaluate the performance of your outsourced content.

Defining Your KPIs

When it comes to outsourcing content, defining your key performance indicators (KPIs) is a crucial first step. These KPIs should align with your overall marketing goals and provide a clear measure of success for your outsourced content. For instance, if your marketing goal is lead generation, your KPIs might include metrics like email opt-in rates or the number of new leads generated from a blog post.

The KPIs you choose will depend on your specific content strategy and the needs of your target audience. You might focus on metrics related to content engagement, such as time spent on page or click-through rates, if your strategy revolves around creating high-quality content that resonates with your audience.

If your strategy is more focused on SEO, your KPIs might include search rank or the number of organic visits to your content pages. It's important to remember that these KPIs should be specific, measurable, achievable, relevant, and time-bound (SMART) to ensure they provide valuable insights into your content's performance.

Monitoring and Evaluating KPIs

Monitoring and evaluating key performance indicators (KPIs) is an integral part of your content marketing strategy. It's not enough to just define your KPIs, you need to keep a close eye on them to understand how your outsourced content is performing. This process allows you to gauge the effectiveness of your content strategy and make necessary adjustments.

One way to monitor your KPIs is by using analytics tools. These tools provide a wealth of data about your content's performance, including traffic, click-through rates, time spent on page, and search rank. By analyzing this data, you can identify patterns and trends that can inform your content creation process.

The goal of monitoring and evaluating KPIs is to ensure that your outsourced content is contributing to your overall marketing strategy. It's about making sure that every piece of content, whether it's a blog post or a social media update, is working to drive your business forward.

The Process of Outsourcing Content Creation

This guide aims to equip you with the knowledge you need to outsource your content creation successfully, ensuring you reap the maximum benefits from this strategic move.

1. Identify Your Content Needs

To master the art of outsourcing content creation in ecommerce, the first step is to identify your content needs. This involves a deep understanding of your business goals and how content marketing can help achieve them. Whether you're aiming to expand your services, establish authority in your niche, or boost local sales, your content strategy should align with these objectives.

Understanding your audience is also a crucial part of this process. It's not just about creating high-quality content, but also about ensuring that it resonates with your target market. Utilize audience research and buyer personas to gain insights into the topics that interest your customers, the content formats they prefer, and the communication channels they use.

Your content needs will also depend on the metrics you're tracking. If your marketing goal is lead generation, for instance, you might need content that encourages email opt-ins. On the other hand, if you're focusing on ROI, your content should be designed to drive sales and increase revenue.

2. Find and Vet Content Creators

Finding the right content creators is a critical step in your content outsourcing journey. It's not just about finding someone who can write well but also about finding someone who understands your brand, your audience, and your marketing goals. This is why the vetting process is so important.

Start by conducting a simple Google search. This will give you a long list of potential content creators and marketing agencies. But don't stop there. Reach out to your community and ask for referrals. You might be surprised at how many people in your network have worked with a content creator or agency and can provide valuable insights.

The goal is to find a content creator who can produce high-quality content that aligns with your brand and marketing goals. So, take your time, do your research, and don't be afraid to ask questions. After all, the success of your content strategy depends on it.

3. Establish Clear Communication Channels

Establishing clear communication channels is a crucial step in the process of outsourcing content creation. It's not just about handing over tasks to a remote team and expecting them to deliver. It's about fostering a collaborative environment where ideas can be exchanged freely and issues can be addressed promptly.

One way to achieve this is by utilizing content collaboration software, such as Narrato Workspace. This platform allows for real-time task assignment, project management, and even facilitates freelancer payments. It's a one-stop solution for managing your outsourced content creation process, ensuring that everyone is on the same page.

In addition to project management tools, consider integrating video conferencing solutions into your communication strategy. Platforms like react video SDK provide a more personal touch, allowing for face-to-face interactions that can be more efficient and insightful than email exchanges.

4. Create a Content Creation Workflow

Creating a content creation workflow is an essential step when you decide to outsource content creation. This workflow serves as a roadmap, outlining the sequence of tasks that need to be accomplished. It keeps the content creation process organized and transparent, making it easier for your team to work efficiently.

The workflow can be as simple as 'To do', 'Doing', and 'Done', or it can be more detailed, including stages like ideation, creation, editing, revisions, approvals, and successful publications. The choice depends on your content strategy and the complexity of your marketing goals.

Having a well-defined workflow not only keeps your content team accountable but also allows content managers to quickly identify any bottlenecks and take appropriate action. This is particularly important when dealing with outsourced writers, as it ensures that everyone is on the same page and working towards the same end goal - high-quality content.

Incorporating a content creation workflow into your content production process is a good way to streamline operations, especially when you're dealing with multiple content creators. It provides a clear path from ideation to publication, ensuring that every piece of content aligns with your overall content strategy.

5. Review and ApproveFinal Content

The process of reviewing and approving final content is a crucial step in outsourcing content creation. It's not just about checking for grammatical errors or duplicated content. It's about ensuring that the content aligns with your brand's voice and messaging.

An in-house editor plays a vital role in this process. They ensure that the content adheres to your brand guidelines, and that the images used are from approved sources. Remember, customers value authenticity and consistency. They will notice if your content feels off-brand.

Outsourcing your content creation doesn't mean you're off the hook for quality assurance. It's still your responsibility to ensure that the final product is error-free and ready for publication. This step is essential in maintaining the integrity of your brand and meeting your marketing goals.

Evaluating the Success of Your Outsourced Content

It's crucial to remember that the success of your content strategy is not just about creating high-quality content, but also about how this content is helping your small business grow. Therefore, a keen eye on the performance of your outsourced content is a good way to ensure that your investment in content production is paying off.

Measure ROI of Outsourced Content

When it comes to outsourcing content creation, measuring the return on investment (ROI) is a critical step. It's not just about the cost savings or the increased efficiency, but also about the tangible results that your content brings to your business.

The first step in measuring ROI is defining your marketing goals. Are you looking to increase traffic to your site? Boost your search engine rankings? Or perhaps, you're aiming to generate more leads and conversions? Once you have a clear understanding of your goals, you can then set key performance indicators (KPIs) to track your progress.

Next, you need to monitor these KPIs regularly. This could mean tracking the number of site visits, the click-through rates, the time spent on your site, or the bounce rates. It's important to remember that these metrics are not just numbers, but they represent real people interacting with your content.

Improve Your Outsourcing Strategy

To enhance your outsourcing strategy, it's crucial to continually reassess and refine your approach. This involves a deep understanding of your content marketing goals and the role of outsourced content in achieving them.

One good way to do this is by maintaining an open line of communication with your content creators. This not only helps in addressing any issues promptly but also aids in fostering a healthy working relationship. Remember, the success of your content strategy largely depends on how well you can articulate your vision to your outsourced writers.

Additionally, don't shy away from experimenting with different types of content. If you've been outsourcing blog posts, for instance, consider branching out to infographics or video scripts. Diversifying your content production can help you reach a broader audience and keep your content fresh and engaging.

Embracing the Future of Ecommerce Content Creation

Mastering ecommerce content creation through outsourcing is a strategic move for businesses of all sizes. It not only allows you to focus on core business activities but also ensures that your content marketing strategy is in the hands of seasoned professionals. Remember, the key to successful outsourcing lies in clear communication, setting realistic expectations, and regularly evaluating the performance of your outsourced content.

Whether you choose to work with a freelance writer, content marketing agency, or Ai tool, ensure they align with your brand's voice and marketing goals.

Embrace the future of ecommerce content creation by outsourcing. It's a good way to generate high-quality content that resonates with your target audience, drives lead generation, and ultimately boosts your ROI.

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